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'The Wiki Man' by Rory Sutherland

9 November, 2011

Available to buy from  

Rory Sutherland’s first book ‘The Wiki Man’ is out today. One of marketing’s most original thinkers and influential speakers, Rory is a leading light in the advertising industry and as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, his collection of his cravats is as legendary as his appetite for chicken jalfrezi.

Described as the worst graduate trainee that Ogilvy & Mather had ever hired, Rory took a while to find his calling in life. From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group UK, Rory’s rise through the ranks is as unconventional as his dress sense.

Bruno Giussani, European Director at TED had this to say about the book: "I just finished Rory's book and I found it very insightful, a kind of debunk-the-bullshit primer. I know many people who would benefit from having a copy in their hands -- and, for once, from actually reading it."

The Wiki Man attempts to give an insight into Rory’s unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, to give a rich and engaging introduction to Rory’s unique mind.

Published by It’s Nice That and Ogilvy Group UK, The Wiki Man is available to buy from and

For further information contact:

Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)20 7345 3314
Mob. +44 (0)7785 459548

Will Hudson
It's Nice That
Tel. +44 (0) 20 7739 5222

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit  

About itsnicethat
It's Nice That is a publishing platform that champions creativity online, in its quarterly magazine and through a series of live events. It is committed to showcasing the best work from the most interesting creative practitioners working today. For more information visit  

It’s Nice That first met Ogilvy in May of this year through Ogilvy’s Silicon Roundabout tour which saw the agency visit a number of east London's creative hot spots. In the six months that followed It's Nice That and Ogilvy collaborated on The Wiki Man.

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