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KBM Group offers report on social media research about Medicare

1 November, 2011

Underscores Importance of Social Media Listening to Gain Marketing Insights

RICHARDSON, TEXAS — KBM Group, the global leader in knowledge-based marketing solutions, is offering a research paper detailing the company’s recent social media study of online conversations about Medicare.

The paper, entitled “The Medicare Consumer Online: Listening to the Conversation,” describes the findings of the research, the online dialog about Medicare and health care reform, and the state-of-the-art listening platform methodology developed by KBM Group’s Marketing Intelligence group.

Among the findings are that seniors are online and using social media and how they perceive the quality of service by insurers and healthcare providers. In addition, the research underscores the importance of social media in conducting research in health care markets. It demonstrates how best practices of social media technology combined with expert analytics and strategies yield actionable, usable information for health care companies, including marketplace concerns and language for framing the conversation from a member point of view; understanding industry issues and how they impact the member conversation and engagement; and how to assess what’s actually being said vs. in-house developed marketing scenarios.

To request a copy of the paper, call (800) 769 0483, email or go to the company’s website,  

Peggy Garner
KBM Group
+1 713 995 2358 or +1 281 865 1412  

About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services and data. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman is part of Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY).

Acrobat Document kbmgroup_pressrelease_medicare_nov11_guid35c5348e2.pdf

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