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Hill & Knowlton and Angry Birds partner for Cannes Lions 2011

25 May, 2011

Seminar Tuesday 21st June 2011: 17.30 – 18.15

LONDON — Hill & Knowlton is partnering with Angry Birds creators, Rovio Mobile, to host a seminar at the Cannes Lions International Festival of Creativity, on what brands can learn from the phenomenally successful game.

Hill & Knowlton’s seminar will feature Peter Vesterbacka, the ‘Mighty Eagle’ at Rovio Mobile, makers of Angry Birds. Peter will tell the story behind the hugely popular game and talk about the changing landscape of mobile. The seminar will investigate whether gamification can turn work into play and thereby increase brand engagement.

The seminar will take place on Tuesday 21 June at 17:30 in the Debussy Theatre in the Palais des Festivals, and will include a Q&A via Twitter moderated by H&K’s Global Strategy Director, Amanda Groty. Use #HKCannes and follow @HillandKnowlton to join in the conversation in advance and during the festival.

Speaking about the event, Candace Kuss, Lead Counsel, Planning & Interactive Strategy said:

"Every year, H&K brings a speaker to Cannes that is outside the marketing agency microcosm, but represents a disruptive or inspirational interactive force. We had Biz Stone of Twitter in 2009 and Charlie Todd of Improv Everywhere in 2010. 2011 is when Angry Birds went from casual game to cultural giant. We think festival goers will enjoy learning from Rovio's insights into addiction."

The Cannes Lions learning programme features 57 world-class seminars across seven days inside the Palais des Festivals. Thought-leaders and experts in all forms of communications and creative thinking come together from across the world to share ideas, inspire and debate at the Festival.

For further information and interview requests contact:

Poppy Nagra
Global PR Manager
Hill & Knowlton
Tel. +44 (0)207 413 3021

About Hill & Knowlton
Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 80 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.

About Rovio Mobile
Rovio is an entertainment media company based in Finland, and the creator of the phenomenally successful Angry Birds franchise. Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms.

About Cannes Lions
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

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