MediaCom Russia announces succession plan

24 May, 2011

RUSSIA — MediaCom Russia has hired Sergey Khokhlov, who currently holds the position as CEO of Made, as CEO designate for MediaCom Russia, Ukraine and CIS.

With over 16 years of experience in the media and creative businesses, most notably setting up Made in 2002, Khokhlov will be instrumental in continuing the rapid progression that MediaCom has made in the market in recent years. Khokhlov started his career at ADV group in Russia, and has worked on major international and local brands including Nestlé, Unilever, Wimm-Bill-Dann and Baltika and government appointments including the Pension Fund of Russia.

Khokhlov will join the company on 1 June 2011 and work alongside Nick Barron, the current MediaCom CEO, for a period of time to ensure the orderly and professional transition of the leadership of the business.

Nick Lawson, CEO of MediaCom, EMEA commented, "Our business in Russia has grown significantly in billings and profit over the last three years despite the impact of the crisis and significant upheavals in the media market. Nick Barron has reshaped the agency particularly strengthening our digital offering and developed a young and dynamic new leadership team. As a ‘People First’ company our focus has always been to both invest in and to develop local talent. Hiring Sergey now, will allow us to accelerate the progress of the business.

“He has great experience and a proven track record in Russia and will help us take the business to the next stage of its development. It was always our intention to have a managed transition at around this time and Sergei will benefit from working alongside Nick as he gradually takes over full control."

Neil Hardwick, CEO of GroupM Russia, added, "We have four very strong media agencies here in Russia. Sergey was the outstanding candidate to take up this exciting role and I am confident will help us consolidate our market leading position and continue the great progress of MediaCom."

For more details, contact Nick Barron, CEO MediaCom Russia, Ukraine and CIS, on +7 495 981 3710 or Nick Lawson, CEO MediaCom EMEA, on +44 (0)20 7158 5518.

For media enquiries, please contact:
Joanne Brenner
+ 44 (0)20 7158 5770

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit

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About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 146,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit

* By revenue

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