H&K appointed by UK Trade & Investment to support London’s Tech City

24 May, 2011

LONDON — Hill & Knowlton has been appointed by UK Trade & Investment (UKTI) to provide PR support for the Tech City Investment Organisation (TCIO) following a competitive pitch.

Tech City is a cluster of tech companies in East London and the fastest growing tech hub in Europe. The Tech City Investment Organisation has been set up by UKTI to give practical support to companies already in Tech City and to those looking to locate there. H&K will be helping to promote Tech City as the digital capital of Europe – a world-class centre of excellence to rival Silicon Valley.

Commenting on the appointment, Jo White, Head of Public and Third Sector at H&K said: “Tech City is already a thriving community. The innovation and creativity is really inspiring. We’re looking forward to working with TCIO and the community to support and sustain its growth.”

Caoimhe Buckley, Director of Marketing Communications at UKTI said: “Our ambition is that Tech City attracts digital and creative companies and becomes the digital capital of Europe. H&K showed a good understanding of the challenges we face and how we can build on the positive progress that has been made to date.”
Work on the account starts immediately.

For further information, please contact:
Jo White,
Head of Public and Third Sector, Hill & Knowlton
T: 020 7413 3764
E: Jo.White@hillandknowlton.com  

About Hill & Knowlton
Hill & Knowlton (www.hillandknowlton.co.uk) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 70 offices in 40 countries, as well as an extensive associate network. The agency is part of WPP (NASDAQ: WPPGY, www.wpp.com), one of the world’s largest communications services groups.

About UK Trade & Investment
UK Trade & Investment (UKTI) is the Government Department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy –
acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit www.ukti.gov.uk or telephone +44 (0)20 7215 8000. For latest press releases, visit the online newsroom at www.ukti.gov.uk/media.  
You can also keep in touch with developments at UKTI through www.blog.ukti.gov.uk, www.twitter.com/ukti and www.flickr.com/photos/tags/ukti.

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