Healthcare media relations pro Becky Lauer joins GCI Health

24 May, 2011


NEW YORK — GCI Health, a leading specialty healthcare public relations agency, today announced the appointment of Becky Lauer as Senior Vice President, Director of Media. Lauer, one of the top healthcare media relations specialists in the industry, will provide strategic counsel and support across all GCI Health’s account teams, planning and assessing media strategies and creating innovative media angles to reach specific target audiences. She maintains on-going relationships with key national and local media contacts, ensuring that all relevant channels are engaged.

“Becky’s unsurpassed media relationships – honed from her two decades as a television news producer and eleven years of media work on the agency side – as well as her in-depth knowledge in traditional and emerging healthcare sectors offers GCI Health expanded media expertise to serve the changing needs of our clients,” said Wendy Lund, CEO, GCI Health. “She is a seasoned media guru respected by reporters and producers across the industry and furthers our agency’s mission to staff our accounts with the best and the brightest.”

Becky spent the past eleven years at MSL Group as their Senior Vice President and Director of Broadcast Media/Global Health. There she provided strategic media counsel and generated top-tier media placements for healthcare and corporate clients ranging from pharmaceuticals (Pfizer, Roche, Merck, Eli Lilly, Abbott, Bayer, Eisia, Novartis, Sanofi-Aventis, Johnson & Johnson, Daiichi-Sankyo), biotechs (Genentech) and medical devices (Philips, Allscripts, Bayer Diabetes), to providers (St. Joseph’s Hospital). She was responsible for media relations for all FDA hearings, approvals and crisis management for the healthcare practice.
Prior to MSL Group, Becky spent 20 years as a producer for CNN, Fox News and CBS Evening News with Dan Rather.

“I am thrilled to be joining GCI Health to support an impressive breadth and depth of work for clients across all healthcare sectors and therapeutic areas,” said Lauer. “Through my on-going connections with reporters, where I can look at media trends to identify relevant angles across all of GCI Health’s diverse accounts, I believe we will be able to provide a wealth of opportunities for wide-spread coverage.”

GCI Health was recently named 2011 Healthcare Agency of the Year by The Holmes Report and was also honored with a SABRE award for Pharmaceutical Rx Campaign of the Year.


Contact
Janine Katz, GCI Health
+1 (212) 798-9914
Janine.Katz@gcihealth.com

About GCI Health
GCI Health is a forward-thinking healthcare public relations agency powered by “best-in-the-business” professionals and is the only WPP company that specializes in healthcare public relations. With more than 80 professionals in offices in New York, Atlanta, Los Angeles, San Francisco, San Diego, Boston, Toronto and the U.K., GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of high science, digital health strategy, consumer activation, crisis management, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting and second to none. For more information, please visit http://www.gcihealth.com.

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