American Academy of Nurse Practitioners selects GCI Health

17 May, 2011


NEW YORK — GCI Health, a leading specialty healthcare public relations agency, has been selected by the American Academy of Nurse Practitioners (AANP) as its agency of record. GCI Health will work with the AANP, the largest national professional membership organization for nurse practitioners, to increase awareness about nurse practitioners and AANP, highlighting the invaluable role of nurse practitioners in today‟s transforming healthcare system.

“AANP advocates for nurse practitioners, whose expertise and advanced training is under recognized and underappreciated,” stated Tim Knettler, chief executive officer of AANP. “We were looking for an agency that understands the nuances of differentiating nurse practitioners from other healthcare providers and has extensive relationships with consumer media. We have already seen immediate results with consumer media placements and are pleased about selecting a firm that is just as passionate about our mission as we are.”

“With the evolving healthcare environment, this is an opportune time to bring to light the vital role of nurse practitioners,” said Wendy Lund, chief executive officer of GCI Health. “We are thrilled to be an extension of AANP‟s team and draw attention to these unsung heroes who contribute greatly to the health and wellness of so many people across the U.S.”
The account will be serviced out of GCI Health‟s New York office.

“We are delighted to have the services of an agency with such strong healthcare communications capabilities,” said AANP President Penny Kaye Jensen. “With their expertise in healthcare and the many contacts they have across all media outlets, the message of the NP should resonate throughout the country. “


Contact
Janine Katz, GCI Health
+1 (212) 798-9914
Janine.Katz@gcihealth.com

About GCI Health

GCI Health is a forward-thinking healthcare public relations agency powered by „best-in-the-business‟ professionals with over 80 professionals in offices in New York, Atlanta, Los Angeles, San Francisco, San Diego, Boston, Toronto and the U.K. The agency was recently named 2011 Healthcare Agency of the Year by The Holmes Report and was awarded the Sabre Award for Pharmaceutical RX Campaign of the Year. GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider‟s knowledge of high science, media relations, digital health strategy, consumer activation, crisis management, patient advocacy and health education, GCI Health‟s focus on delivering results is unrelenting and second to none. For more information, please visit http://www.gcihealth.com.

About the American Academy of Nurse Practitioners
AANP was founded in 1985 and is the oldest, largest and only full-service national professional organization for nurse practitioners of all specialties. With more than 31,000 individual members and 165 group members, AANP represents the interests of more than 140,000 nurse practitioners around the country. AANP continually advocates for the active role of nurse practitioners as providers of high-quality, cost-effective and personalized health care. For more information about AANP, visit www.aanp.org.

Acrobat Document gcihealth_pressrelease_nurse_may11_guid46926aac151.pdf


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