Visible Technologies establishes new team to support agency demand
10 May, 2011
Eric Forst to Lead Strategic Agency Partnerships Dedicated to Helping Agencies Optimize Performance
— To support growing agency demand for its social media monitoring and analytics platform, Visible TechnologiesTM
announced that Eric Forst has been promoted to vice president of strategic agency partnerships. In this role, he will be responsible for managing a team dedicated to the agency channel, further accelerating sales and building industry relationships.
“Agencies represent an important segment of the market for us,” said Geoff Farris, executive vice president of sales at Visible Technologies. “They are sophisticated consumers of social media with a unique set of needs that our platform and services meet. Eric has deep experience with both agencies and social media, and is well positioned to anticipate and address the challenges they face. We’re confident he is the right person to propel Visible’s agency partnerships.”
Global agencies, such as M80, Universal McCann, Tribal DDB Worldwide, mcgarrybowen, Group M and True Worldwide, are already reaping the benefits of Visible IntelligenceTM
, Visible’s social media monitoring and analytics platform. Built with a search and relevance engine that is designed to handle the velocity and scale of the Web, it enables more analytically driven business decisions based on social data. Visible Intelligence is also designed to support the diverse needs of agencies, which include:
• Influencer identification
• Site selection and targeting
• Sentiment analysis
• Topic discovery to support creative development and search optimization
• Crisis alerts and reputation management
“Today’s agency executives must be as informed, if not more informed, than their clients,” said Eric Forst, vice president of strategic agency partnerships, Visible Technologies. “In the past, this kind of data and social intelligence didn’t exist on‐demand; you had to wait for the focus group results, survey or brand analysis report to come back. Now, agencies can understand the dynamics of a conversation instantly and use measurements and insights to become better brand stewards, media planners and conversation architects for their clients.”
To serve the needs of a diverse agency set, which includes PR, advertising, digital, media buying and planning, Eric is tasked with defining strategic pricing packages and services tailored to meet individual agency needs and support better business outcomes. Additionally, Visible is developing greater demographic and psychographic segmentation capabilities, more forms of reporting and pre‐configured dashboards, all of which Eric will help guide to ensure the needs of various agency audiences are met. Ky members of Eric’s team, including Todd Harrington, vice president of agency relationships and Eric Berkowitz, manager of agency partnerships, will also support these efforts.
Prior to his new role, Eric headed Visible’s West Coast new business efforts since 2007, working with a number of brands and agencies across vertical industries. Previously, he headed corporate marketing for Traffic Marketplace, one of the Internet's largest display advertising networks, and for Agile‐1, a hosted software solution for the staffing industry.
"After working with Eric over the past two years I can say without hesitation that he is a great choice for the role of vice president of strategic agency partnerships,” commented Ming Linsley, associate director, MEC. “His stellar customer service, understanding of agency needs, and ability to provide helpful data on how the Visible Technologies platform can impact client goals will be an excellent springboard to adding value to Visible's agency relationships."
Visible Technologies has witnessed significant customer growth since launching its platform in October, resulting in increased sales of more than 114 percent. Additionally, Visible has added new functionality to its Visible IntelligencTM
platform, hired new sales and marketing staff and secured an additional $6 million in funding to continue to enhance sales and grow its international footprint.About Visible Technologies
Visible Technologies is the leader in social media monitoring and analytics solutions, roviding the perfect combination of software and services to harness business value from social communities. Visible Intelligence, its next generation platform, delivers big improvements in competitive and brand intelligence, marketing ROI and smarter customer insights through an agile platform that activates brand communities at Internet speed and enterprise scale.
With offices in Seattle, London and New York, Visible ranks as one of the Inc. 500 fastest‐growing private companies. Visible has successful relationships with Office Depot, DIRECTV, Microsoft, Xerox, Dr Pepper Snapple Group, Boost Mobile, Autodesk, Vail Resorts, Burson‐Marsteller, Razorfish, Group M, Wunderman Network, Tribal DDB Worldwide, WPP, John Lewis and Spring Creek Group. For more information, go to www.visibletechnologies.com
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Suzi Owens, Blanc & Otus for Visible Technologies
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