MediaCom names Jeff Hinz head of agency's U.S. digital services
10 May, 2011
— Jeffrey L. Hinz, a media agency executive with extensive experience in both digital and traditional platforms and channels, today was named Managing Partner, Digital Director for MediaCom U.S. The announcement was made by MediaCom North America CEO Harvey Goldhersz.
In this role, Hinz will oversee the agency’s entire digital operation as well as provide thought leadership and strategic guidance for all existing and emerging digital media initiatives including display, video, SEO, SEM, mobile, social and emerging media. He will also collaborate with agency managers on the deployment and integration of MediaCom’s digital offering and lead the agency’s overall strategic approach with key growth clients, while maximizing potential within existing accounts.
“It’s no secret that digital communications will continue to play an increasingly larger role in our clients’ marketing strategies,” Goldhersz said. “Jeff’s background and wide experience make him ideally suited to provide the kind of management and insight that we need to ensure that MediaCom’s digital offering is strong, strategic, integrated and successful.”
Hinz comes to MediaCom from ID Media, where he has worked since 2009 as Senior Vice President, Director of Digital and Emerging Media. In that role, he oversaw all digital and social media planning and buying activities for a wide range of clients including Johnson & Johnson, L’Oreal, Maybelline, SC Johnson, Subaru, Jose Cuervo and Nikon, among others. He joined the company in 2002 as Senior Vice President, Director of Client Services.
Prior to joining ID Media, he worked as General Manager/Vice President of Marketing for K2 Digital, a leading Silicon Alley pioneer, from 2001-2002. He joined the company in 1999 as Executive Media Director and was named Executive Director of Marketing Strategy in late 2000.
He is a graduate of Arizona State University in Tempe, AZ, where he earned a bachelor’s degree in marketing and a minor in computer electrical engineering.
A photo of Jeffrey Hinz is available on request. ABOUT MEDIACOM
) is one of the world’s leading Media Communication Specialists, with U.S. billings of $6.6B (RECMA, 2009) and Canadian billings of $851M (Recma, 2009). Our “People first, better results” philosophy drives our strategy and reflects our belief that putting People–employees, clients and consumers–at the core of our business leads to optimum business results. Our capabilities and expertise span a variety of disciplines, including: Media Strategy and Planning, Media Buying, Consumer Insights and Analytics, Business Science, MediaCom ESP (Entertainment, Sports, Promotions), Branded Content, Retail, Direct Marketing, Multicultural Marketing, and all digitally-driven marketing practices including Social and Search Marketing. MediaCom is part of WPP’s GroupM, the world’s largest and leading full-service media investment management group. For further information, visit www.mediacom.com
. MEDIA CONTACT
Direct: +1 212-297-7160
Cell: +1 914-659-8663