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Y&R Asia announces new structure in Indochina

9 May, 2011

SINGAPORE — Y&R Asia today announces a new structure across Indochina which will consolidate its strengths in that region and provide the necessary infrastructure and leadership needed to maximize regional business opportunities and existing synergies across Thailand, Vietnam and Cambodia. Business strategy in Indochina will be led from Y&R Asia’s Bangkok office, and will include a particular focus on developing and growing the Y&R Retail business across the region. Y&R Thailand CEO, Sanjay Bhasin will take on additional responsibility as CEO of Y&R Indochina.

Commenting on the announcement, Matthew Godfrey, President, Y&R Asia said, “Indochina, and especially Vietnam is seeing above 30% growth in many categories and Y&R plans to increase its focus on this ‘N11’ market to help our clients capture leadership status there. The strength and scale of our Bangkok office combined with Sanjay’s leadership skills make it an ideal place for a hub.”

David Sable, Global CEO, Y&R said, “I have known Sanjay for many years and have complete confidence in him successfully leading the development and growth of this new structure in Asia.”

Sanjay Bhasin, CEO, Y&R Thailand said, “I am very enthusiastic about this role and our ability to provide clients with multi-market solutions, expand our business and drive the creative momentum we have had through Indochina. We will build strong local operations with local talent following the successful model in Thailand.”

Media enquiries:
Suzy Goulding
Regional Communications Director
Y&R Asia
Tel: +65 6290 8143
Mobile: +65 8511 9524

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers.

Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Dr Pepper Snapple Group, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit  

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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