Dewey Square Group takes on new grassroots leadership

9 May, 2011

Seasoned Strategists Join Firm’s Signature Practice

WASHINGTON — The Dewey Square Group (DSG) is kicking off spring with new leadership in its grassroots practice. Joe Eyer has been named Director of Grassroots after six years as a principal in the firm’s largest and signature practice. Eyer came to DSG in 2005, and has more than 15 years of experience in the government, political and public affairs world.

“I am eager to continue my career with the Dewey Square Group, and to continue the expansion of its industry-leading grassroots practice,” said Eyer, who has managed several of DSG’s most prominent campaigns for corporations and not-for-profits. Eyer previously worked in the Clinton Administration and with several Democratic presidential campaigns.

“Eyer has been a true asset to our team, and I look forward to DSG’s continued success under his leadership,” said Chuck Campion, chairman of the Dewey Square Group.

In addition to Eyer’s new role, both Tracey Lewis and Jonathan Drobis will be joining DSG as principals in the grassroots practice.

For more than 15 years, Lewis has been involved in grassroots organizing, issue advocacy, as well as campaign and event management in the political, government, non-profit and private sectors. She has worked on several presidential campaigns and managed statewide Democratic coordinated campaigns. For three years, Lewis was the deputy executive director for Senator John Kerry’s leadership political action committee. Most recently, she served as the national field director for the Alliance for Climate Protection, building and managing a national grassroots organization which spanned 28 states and managed the 2010 Connecticut coordinated campaign contributing to the elections of Senator Richard Blumenthal and Governor Dan Malloy.

Lewis was the statewide field director during Hillary Clinton’s historic comeback in the 2008 New Hampshire primary and served as the General Election Director for President Obama’s New Hampshire Campaign for Change.

Similar to Lewis, Drobis’s previous experience spans from campaigns to public affairs, including multiple presidential and statewide campaigns. In the 2010 election, Drobis managed Attorney General Jack Conway’s Senate campaign in Kentucky and was deputy campaign manager for Bill Thompson’s mayoral bid in New York City.

His experience includes work on the Obama campaign; for Alaska Senator Mark Begich, and for the governors from West Virginia, Montana and New Hampshire during his time at the direct mail firm, Ambrosino, Muir & Hansen. Drobis began his career in communications as the deputy press secretary for the Kerry-Edwards campaign in New Mexico and at Hill & Knowlton, a public-relations firm.

“The experience both Lewis and Drobis have will bring great new insight to the grassroots team,” said Eyer, “and I’m excited to get to work with them both.”

The Dewey Square Group ( is a full-service public affairs firm with offices in Boston, Washington D.C., Michigan, St. Louis, Sacramento and Los Angeles.

Olivia Petersen

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