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Wunderman Asia Pacific unveils a new regional organization

31 March, 2011

SINGAPORE — Stephane Faggianelli, president Asia-Pacific region, Wunderman announces a new regional organization and leadership structure.

Over the last five years, Wunderman has quadrupled its scale and presence across the Asia-Pacific region to become a digital powerhouse and full interactive, social, data and analytics capabilities.

With more than 45% revenue growth across Asia-Pacific in 2010 following a very strong 2009, Wunderman features a diverse and robust client portfolio; including some of the most admired brands such as Colgate, Disneyland, Ford, Land Rover, L’Oreal, Microsoft, Nokia, Starbucks and Xbox.

“With such a strong growth despite the recession and the successful integration of AGENDA within the Wunderman network, it is now a strategic time to scale up our regional organization. Asia-Pacific is a priority region and we have aggressive plans to expand further our teams and capabilities,” said Stephane Faggianelli.

With immediate effect, two new regional roles have been created.

Steve Hsia takes on the role of chief operating officer (COO), Wunderman Asia-Pacific with principal mission of overseeing the development of Wunderman and AGENDA operations across Greater China and South East Asia.

Previously CEO of AGENDA Asia, Steve Hsia is now expanding his management role to Wunderman operations and will remain based out of Malaysia. Steve Hsia will focus on driving new business, new offices and M&A developments.

Eric Ng is appointed chief client officer of Wunderman Asia-Pacific with focus on growing regional clients out of Greater China and reinforcing social media and e-commerce capabilities across the region.

Previously chief innovation officer of AGENDA Asia, Eric Ng joins the regional team and will remain based in Hong Kong.

Both roles are reporting to Stephane Faggianelli directly and will complement the existing regional organization in Singapore and Hong Kong.

Steve Hsia said, “I am extremely pleased to join the regional team and extend my role further. Our network is roaring full speed ahead and we have a great ambition to expand in these high potential markets.”

“Asia is noteworthy because it’s a microcosm of the Wunderman value proposition. This new organization structure across the region is a strong catalyst for future growth, particularly in the areas of digital marketing and analytics. It also demonstrates the value of strategic investment in digital agencies such as AGENDA,” said Daniel Morel, chairman and CEO, Wunderman.”

For additional information, please contact:
Michel Mommejat, Regional Network Development Director  

Photos are available on request.

Download the latest Wunderman publication "Mobile Mania – A Manual for the Second Internet Revolution".

About Wunderman
Wunderman is the world leader in delivering clients creativity and innovation. We help brands find the right customers and facilitate consumers connecting with the right brands. Through a networked experience of 145+ offices in 55+ countries, Wunderman provides clients with resources like actionable data and analytics and, of course, imagination.

Ad Age recognizes us as the industry leader worldwide, saying “Wunderman is among the best in the business … a hot shop that delivered some of the best work of the year.” Our expertise in insights and innovation is matched by our creativity, enabling clients to anticipate and meet the evolving needs of consumers everywhere. The result: Wunderman builds their brands, sales and business value. Wunderman is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY). For more information, visit

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