LG Display selects Hill & Knowlton

31 March, 2011

Multi-country team will support the company’s global PR efforts from Seoul

SEOUL — Hill & Knowlton (H&K) has been appointed by LG Display Co., Ltd. as its global public relations agency of record. Effective immediately, H&K’s responsibilities include strategic messaging and campaign planning as well as execution for LG Display corporate and product communication.

With considerable B2C and B2B experience in the technology sector globally, H&K was an attractive choice for the Seoul-based display maker as it looks to unify its global communication strategies in an increasingly competitive market.

H&K’s broad but tight-knit global network, with 83 offices in 45 countries, was cited as another key factor in its bid. The account will be based in its Korean office, Synergy Hill & Knowlton, and comprise H&K China and San Francisco offices initially. These offices will work directly with LG Display headquarters while supporting LG Display’s local subsidiaries as needed.

HS Chung, President and CEO of Hill & Knowlton Korea commented on H&K’s selection: “This is an exciting time for the industry with new technologies such as 3D television poised to dramatically shift both the electronics and media landscapes. Through our network, we are pleased to offer our new client all our expertise and experience in helping to share its compelling story with the world.”

BS Lee, Senior VP of LG Display commented: “We were impressed by Hill & Knowlton’s understanding of the current environment and its creative vision for how we can achieve and exceed our PR goals. We look forward to working closely together as we strengthen our business in the coming years.”

About LG Display
LG Display Co., Ltd. (NYSE: LPL, KRX: 034220) is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays. The company provides TFT-LCD panels in a wide range of sizes and specificiations for use in TVs, monitors, notebook PCs, mobile products and other various applications. LG Display currently operates eight fabrication facilities and five back-end assembly facilities in Korea, China and Poland. The company has a total of 44,000 employees operating worldwide. Please visit http://www.lgdisplay.com for more information.

About Hill & Knowlton
Hill & Knowlton (http://www.hillandknowlton.com) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 83 offices in 45 countries, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.

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