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Darren Poole to serve as Global Brand Director for Link at Millward Brown

29 March, 2011

NEW YORK — Global market research agency, Millward Brown, today announces the appointment of Daren Poole, as global brand director for Link, its ad optimization solution.

Daren will be moving into the new role in April from his current position of chief client officer for Australia, having worked in numerous roles at Millward Brown across five countries.

The appointment is the fourth of five newly created global brand director positions being rolled out across the WPP-owned company.

Daren Poole, said: “This is an exciting time with new products and channels emerging all the time, changing the landscape of advertising.

“TV advertising remains at the heart of this, but with new devices such as tablets, the improved capabilities of mobile devices, and social media, it’s even more important that brands ensure they have strong and effective advertising so that they stand out from the crowd.

“Clients use Link to evaluate their adverts at different stages, which not only improves the ad effectiveness, but it also saves them money by providing a strong ad with a high return on investment — using Link has been known to save clients a third of their ad budget.”

As global brand director for Link, Daren will be working with clients and teams across the business to ensure that Link and the optimizing communications suite continue to be a commercial success.

Daren will be reporting into Sue Elms, EVP head of global brands, who said: “Daren has worked closely with many of Millward Brown’s biggest global clients for the last 15 years, and is the ideal person to be taking on this new role with his strong knowledge of Link, as well as Millward Brown itself.”

Daren’s previous experience at Millward Brown includes working with clients in Shanghai and Singapore, establishing Millward Brown’s local presence in Thailand, seeding Millward Brown solutions into the Vietnamese market and heading up the Sydney office as managing director.

Earlier global brand director appointment announcements include Rob Hernandez as global brand director for Firefly, Millward Brown’s qualitative practice, John Svendsen as global brand director for media, and Duncan Southgate as global brand director for digital.

Daren will be based in Australia in Millward Brown’s Sydney office.

Miquet Humphryes, Associate Director, Global Communications & Marketing
(T) +44 (0) 1926 826179
About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 54 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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