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Burson-Marsteller appoints Steve Bowen as market leader in Singapore

24 March, 2011

SINGAPORE — Burson-Marsteller, a leading public relations and communications consultancy, today announced the appointment of Steve Bowen as managing director and market leader of its Singapore office. He replaces Allison Lim who is leaving Burson-Marsteller after seven years with the firm. In his new role Bowen will report to Asia-Pacific president and CEO Bob Pickard.

Steve Bowen returned to Burson-Marsteller in July 2010 as regional managing director for
marketing and training. With more than 15 years professional experience in Asia-Pacific, he
has worked with a wide range of leading multinational companies from industries as diverse
as automotive, financial services, education and defense.

“Allison Lim has built a strong business for Burson-Marsteller in Singapore, founded on a
consistently high quality of client work and a uniquely multi-cultural perspective. I would
like to thank her for her considerable efforts on behalf of the company and wish her well in
her future professional endeavours,” said Bob Pickard.

“I am delighted that Steve Bowen is talking over the market leader role. His blend of Asian
consultancy experience and client-side global perspective will help us further cement B-M’s
position as Singapore’s premium PR brand,” he added.

“I am very excited by this new challenge and by the opportunity to further build on the solid
foundations of our Singapore business,” said Bowen. “We have a great team of people in
this market who have built strong, enduring client relationships. Our immediate focus is on
ensuring a seamless transition and ensuring that we continue to deliver on our commitment
to quality work.”
Steve Bowen returned to Burson-Marsteller after six years with Edelman, where he managed
corporate practices in Malaysia and Korea before moving to Jakarta as a technical adviser to
Indo-Pacific Edelman. Previously, he was head of International Public Relations for Kia
Motors Corporation at the company’s headquarters in Seoul.

Bowen joined Kia from Merit / Burson-Marsteller in Seoul, where he worked as a senior
consultant serving corporate and technology clients. Before moving into consultancy he
worked in communications roles for the American Chamber of Commerce in Korea and for
the Korean Financial Supervisory Service, the country’s lead financial regulator.
The appointment is effective April 4, 2011.

For more information, please contact:
Danny Tan
Office: +65 6671 3245 Mobile: +65 9880 0375

About Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific ( is the leading consultancy for
organizations communicating in Asia-Pacific and internationally. With a presence in the
region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 31 offices and
affiliates in 17 countries integrated seamlessly into a global network operating in 98
countries. Our Evidence-Based approach to communications provides our clients with
effective, data-driven programs delivered through multiple channels and focused on tangible,
measurable results. Our team of more than 600 professionals offers a powerful combination
of local knowledge, sector expertise and global communications reach.

Burson-Marsteller (, established in 1953, is a leading global
public relations and communications firm. Burson-Marsteller is a part of Young & Rubicam
Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications
services network.

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