Vimpelcom appoints Young & Rubicam its Agency of Record for Beeline

23 March, 2011

MOSCOW — David Sable, CEO of Young & Rubicam, announced today that Y&R has been named the Agency of Record for the Beeline telecommunications brand, one of the most prominent brands in the Russia market.

The account is to be driven by Y&R Moscow, led by its chairman and CEO Yuri Pashin, with an international team that draws from Y&R’s London resources, as well as from the greater global Y&R agency network. Y&R is scheduled to launch its first campaign in June.

“It is a key condition for Vimpelcom that creative strategy is worked out by an international team from different offices of the same network, as it will allow the company to focus on best world’s practices. Young & Rubicam put together a multinational Beeline team of different ages that demonstrated a high level of involvement and energy, and, most important, offered the concept of communications strategy development that meets the very idea and platform of the brand - to inspire people to live a full life” - said Olga Turishcheva, Vice-President of Vimpelcom ‘s Marketing and Business Development.

David Sable, Global CEO, Young & Rubicam, commented: “VimpelCom is a dynamic international company that is poised to reclaim their rightful leadership position and to expand internationally. They have the right leadership and the right momentum to do so, and we are delighted to bring the full force of our network to help them achieve their ambitions.”

Tony Granger, Global Chief Creative Officer, Young & Rubicam, said: “We tapped into our global network to get the best thinking, the most relevant experience and wisdom that crossed borders and disciplines. Then our London and Moscow agencies transformed the global truths into powerful ideas that will resonate in the Russian market.”

Y&R is the oldest and most established international agency in Russia. It was founded in 1989, and its Chairman and CEO, Yuri Pashin, has been part of the agency’s leadership since its opening year.

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. The agency's work spans the communications spectrum and reflects the transformation that digital has driven across all media. In 2010, Y&R was ranked among the Top Three global agency networks for creativity at the prestigious Cannes International Festival. Y&R’s New York agency was also named the #1 agency in the U.S. and #2 worldwide at Cannes. Y&R was also awarded Network of the Year ranking by the Art Directors Club, the NY Festivals and the London International Awards.

Y&R was the first international advertising agency to enter the Soviet Union in 1989 and its Moscow Chairman and CEO was part of the founding team. Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global brands, including Virgin Atlantic, Xerox, Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few. For more information, visit

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