Kantar announces partnership with data visualisation expert David McCandless
23 March, 2011
Joint programme to include launch of global “Information Is Beautiful” Awards
Leading consumer insight company Kantar has signed a working agreement with renowned data visualisation guru David McCandless that will see the two parties collaborate on a raft of creative projects.
Central to the partnership, which will run initially for three years, is the forthcoming launch of the first ever global awards scheme to celebrate excellence in the growing fields of data visualisation and information design.
The “Information is Beautiful – inspired by Kantar” awards scheme, named after McCandless’ best-selling book and website, will be open to entrants from both inside and outside the consumer insight industry. The awards will be run through a co-branded website and will feature monthly on-line creative contests culminating in an annual overall awards presentation. More information can be found at www.informationisbeautifulawards.com
McCandless – working closely with Kantar creative director Aziz Cami – will also act as a consultant and creative resource to Kantar’s 13 operating companies to promote the use of data visualisation in their outputs.
The technique brings information to life through the creative application of graphics and offers a tremendous potential to the world of research through its ability to unlock trends and insights in a way that can be instantly seen, not just understood.
Announcing the awards, Cami said: ���At Kantar we aim to turn data into insights that inspire our clients to better and more creative outcomes. Data visualisation is an important addition to our armoury in pursuing this goal.
“We’re thrilled that David has chosen Kantar as his partner to launch these awards and look forward to working with him in other ways to the mutual benefit of our clients and the companies in our Kantar ‘house of brands’.”
McCandless said: “I love data and mining it for insights and stories. So I'm excited to team up with a world-leader like Kantar. They have such rich and diverse data to play with: brand, media, health, political and social. Plus, both Kantar and I share a passion for data visualization as a new way to tell stories. We both want to support, celebrate and reward those practising this new creative form all around the world. That's really the soul of the Information Is Beautiful Awards. Who knows where it might lead?”
For further information, please contact Bill Daddi at Daddi Brand Communications on (+1) 646-370-1341, Bill@DaddiBrand.com
or Lindsay McMurdo, Kantar on +44 (0)7768 591977, Lindsay.email@example.com About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com About David McCandless
David McCandless is a London-based author, data-journalist and information designer, working across print, advertising, TV and web. His design work has appeared in over forty publications internationally including The Guardian and Wired. He champions the use of data visualisations to explore new directions for journalism and to discover new stories in the seas of data surrounding us. His blog and book Information Is Beautiful are dedicated to visualising ideas, issues, knowledge and data — all with the minimum of text.
More information about David and his work can be found at: www.informationisbeautiful.net www.davidmccandless.com