Tourism boost ahead as 2M Brits plan to descend on London for Royal nuptials
14 March, 2011
LONDON — With less than two months to go until the Royal Wedding a survey by Out of Home media agency Kinetic Worldwide reveals more than a third (34%) of Londoners and a quarter of the UK (23%) are excited about the upcoming nuptials.
The latest Kinetic Panel survey showed 14% of Londoners will travel into central London for the 29th April event which will draw an extra 2.3m visitors to London from around the UK as a whole.
The wedding, which will come just days after Easter, is set to be great news for the country’s tourism as almost four million people anticipate visiting UK attractions across the two consecutive bank holiday weekends.
1 in 5 Britons will take extra time off around the period - and 1 in 4 Londoners - and 10% will travel within the UK. Meanwhile 7% anticipate using the opportunity to take a holiday outside the UK.
Kinetic conducts regular online panel surveys to gauge how seasonal and one-off events will affect Britain on the move, in turn advising advertisers how this highly active audience can best be reached.
With many councils announcing that there will be no charge for people wishing to close streets for Royal Wedding parties and many pubs and bars being given permission to extend their opening times it promises to be a period of national excitement.
James Copley, COO at Kinetic UK, said: "People will be out and about in London and across the country in vast numbers for the Royal Wedding and over Easter and will be more reachable than ever.
"They will be in a holiday mood over the two long weekends and in the perfect state of mind to be targeted with relevant and pertinent advertising messages."
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Kinetic Worldwide is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. Fully owned by WPP, Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.
Kinetic is traditionally an Out of Home media agency and in addition today delivers wide-ranging specialist expertise through its complementary service divisions including Joule, Aviator, Target Health, Destination Media Group, Kinetic People, Meta, ALCANCE, Zone and Hi Rezz.
Kinetic employs over 800 professionals across 38 offices.