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Duncan Southgate to serve as global brand director for digital at Millward Brown

9 March, 2011

NEW YORK –  Global market research agency, Millward Brown, today announces the appointment of Duncan Southgate as global brand director for digital.

The appointment is the third of five newly created global brand director positions being rolled out across the WPP-owned company.

Duncan will be moving into his new role in April from his current position of global innovation director in Millward Brown’s Global Solutions team.

Duncan has shown a particular passion for digital research throughout his 17 years at Millward Brown in the U.S. and UK.

He managed the UK’s first ever test of online advertising impact in 1997, ran numerous U.S. online advertising research studies from 1999 to 2001, and recently played an instrumental role in the launch of IDEABLOGTM, an online qual-quant research forum for ideation development.

Duncan has also authored many research papers, and manages Millward Brown’s Futures Group, a team focused on research learning about emerging platforms such as online video, social media, mobile marketing and advergaming, which produces an annual digital predictions report, most recently the 11 for 2011.

Shortly prior to officially starting his role, Duncan will be conducting a social media learning session at the ARF 2011 re:think convention in New York on March 21.

Duncan said: “Millward Brown and Dynamic Logic can be very proud of their heritage in developing cutting-edge research for digital marketing.

“I’m excited to be helping evolve our future offer, as digital behavior and solutions for social media and mobile become ever more core to the insights we deliver to clients.”

Earlier global brand director appointment announcements include Rob Hernandez as global brand director for Firefly, Millward Brown’s qualitative practice, and John Svendsen as global brand director for media.

Duncan will be based at Millward Brown’s Warwick office in the UK.

Miquet Humphryes, Associate Director, Global Communications & Marketing
(T) +44 (0) 1926 826179 (E) 
About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 77 offices in 53 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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