G2, GREY & Fahrenheit 451 create "Pringles Home Party"
30 June, 2011
— With the concept “Organise a Party Right Now”, Grey, G2 and Fahrenheit 451 have together created an action called “Pringles Home Party” for markets in the region. And to help them, they invited 12 international DJs to compose a set of 12 exclusive tracks, with general production by Jimmy Van M.
“This campaign combines all the qualities for which Pringles is known: it’s fun, it encourages participation and helps make a party great. We invited these DJs, created an amazing party atmosphere, and produced something that can be organised anywhere, but with music that is absolutely exclusive,” said Cecilia de La Fuente, Accounts Director for G2.
Diego Rubio, Creative Director for Grey, explained: “We worked very hard at the regional level on Pringles’ online communication, both in social networks and on sites specifically created for each activation. But in all cases we were able to transmit the same brand value: shared fun.”
Christian Krikorian, Fahrenheit 451’s Creative Director added: "Our consumers are digital natives. They live, develop and relate to each other on Internet, and so they expect brands to know how to speak to them with their codes. This was central to us when we carried out the latest digital actions, which were designed to show that this was a digital native brand".
Pringles has been conducting a successful brand strategy in social networks for several years now. The Facebook fan page alone has become one of the largest in the world in the mass consumption category, and currently has over 14,000,000 fans. The countries with the largest numbers of fans are the United States, Great Britain and Argentina, while in Latin America, Buenos Aires, Mexico City and Caracas are the cities with most fans.
All you need are four friends, a computer and speakers to organize a spontaneous party on www.pringleshomeparty.com
and enjoy the first set of music online produced by Jimmy Van M. from Belgium, one of the most talented DJs and producers on the world electronic scene with over 15 years of experience.
When logging users and their friends gain access to a set of 12 exclusive tracks written by the following DJs: Carlos Belatti & Joy Marquez; Christian Berger; Deep Mariano Feat. L O´Clock; Felipe Valenzuela - Dani Casarano; Felipe Venegas; Franco Cinelli; Isaac; Logiztik Sounds & Luxor Traum; Manuel Sofía David Granha John Axiom; Martín García; Rodrigo Lozano Hubert Gomez; and Soundhexile.
To make the party complete, the site contains various different sets of VJ’s with pictures to help create that special atmosphere and provide the ideal setting for a Pringles Home Party. About G2
G2 Worldwide is a global brand activation agency network that helps marketers Maximize Brand CommitmentSM. Ranked number five among the top global marketing services agencies, G2’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, experiential marketing, promotional marketing & communications planning, to create innovative and compelling marketing programs for our clients. G2 utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection. The G2 network operates 40 offices in 28 countries, and Worldwide clients include Adobe, Aetna, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Heineken, Kraft, Procter & Gamble, Pfizer and Volkswagen; and in Argentina, Procter & Gamble Latin America, Procter & Gamble Argentina, Coca Cola and GlaxoSmithKline among others. G2 is part of the WPP group (NASDAQ: WPPGY).
For more information, visit www.g2.com
. Follow us on Twitter @g2argentina About Grey
Grey ranks among the largest global communications companies serving a blue chip client roster of many of the world’s best known enterprises and brands like: Pantene, Febreze, Magistral, Ayudin, Pringles, Cover Girl, Coca Cola, Sprite, Fanta, Cepita, Epika, Playboy Magazine, Hinds, Aquafresh, Geniol and Sensodyne, among others.
Grey is represented in 94 countries, with 121 offices operating in 116 cities.
Grey is a WPP company (NASDAQ:WPPGY).
In Argentina, Grey is a division of Grey Group, whose total offering includes Grey (Advertising), G2 (Activation Marketing) and Fahrenheit 451 (Digital & Interactive).
For more information, visit: www.grey.com.ar
. Follow us on Twitter: @greyargentina About Fahrenheit 451
Fahrenheit 451 is a leading specialist company in digital communications, and is active in more than 10 countries for several Fortune 500 companies, including Visa, Heineken, Procter & Gamble and Delta Air Lines. It has also created campaigns for numerous communications media with millions of daily users including La Nación (Argentina), Clarín (Argentina), Corriere della Sera (Italy) and El Universal (Venezuela).
Fahrenheit 451 has offices in Miami and Buenos Aires.
In Argentina, it is a member company of the Grey Group, and its offering includes Grey (Advertising) and G2 (Shopper & Activation Marketing).
For more information, visit: www.451.com
. Follow us on Twitter: @451com For more information:
María Silvina Gonzalez | RRPP l 3206 Communications
T: +5411 4543 8897 | M: +54911 4540 2689 | E: email@example.com
Ximena Restaino | Corporate Communication Manager l G2 Argentina
T: +5411 5555 1811 | M: +54911 5062 9262 | E: firstname.lastname@example.org