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Burson-Marsteller China launches D/BM

28 June, 2011

An Integrated Digital & Social Media Practice

Digital Strategy & Action for China, Powered by Social Media Monitoring and Analytics

BEIJING — Burson-Marsteller China (, a leading global public relations and communications firm, today launched D/BM (, its integrated Digital and Social Media Influencer Practice for China. D/BM brings together digital talent and thought-leadership from around the firm, and extends Burson-Marsteller China’s capabilities and offerings for its clients.

Zaheer Nooruddin, Burson-Marsteller Asia-Pacific’s Lead Digital Strategist for Greater China, will lead D/BM as the new practice’s head.

“Online conversations and fast-changing modes of information sharing, led by digital influencers and communities, have direct implications for a company’s reputation and business,” notes Nooruddin. “D/BM’s integrated services, products and thought-leadership will enable even deeper connections between our clients and online influencers and communities. D/BM represents Burson-Marsteller's commitment to digital analytics and evidenced-based integrated solutions for its clients.”

D/BM Integrated Digital Solutions

• D/BM provides digital influencer engagement, online community design and management, social media workshops and policy development, and ongoing digital consultancy and planning services.

• D/BM’s social media monitoring, analytics and engagement products track business conversations, share of voice, consumer sentiment, demographics, and follow competitor activities in real-time.

• D/BM identifies digital influencers in real-time to manage both issues and crises and to rapidly deploy communications and marketing solutions.

• D/BM’s analytics-based campaigns measure campaign results and ROI proactively.

Burson-Marsteller China CEO and Market Leader, Chris Deri, says, “Neither digital nor social media resides in a silo within the marketplace or society. Engaging within these communities and platforms has simply become a part of our lives as well as an extension of our profession. D/BM will deliver specialist expertise, insight and products, but D/BM’s value for our firm and our clients will be in its ability to integrate across existing practices and account teams as well as strategies and programs.”

D/BM’s core China team includes Leon Zhang as Digital Strategy and Insights lead in Beijing (formerly of MRM Worldwide) and Rachel Yeung as Digital Analytics and Activation lead in Shanghai (formerly of DIGITAS). In addition, D/BM has established a specialist digital corps of colleagues within every existing Burson-Marsteller China practice, large account team and office that will ensure training, best practice sharing and continual digital innovation for client service in the areas of social media management and online content production and distribution.

“Right across Asia-Pacific, the digital platform is an opportunity for relationship-rich public relations that has never been more crucial for organizations than it is today,” says Bob Pickard, Burson-Marsteller Asia-Pacific’s President and CEO. “Informed by our firm’s digital thought-leadership in China, D/BM creates tangible new communications opportunities for our expanding community of clients. Burson-Marsteller has commercial momentum in social media and we expect D/BM will accelerate our digital trend.”

D/BM Online

On Weibo at  
Learn more at and  

Craig Adams  

About Burson-Marsteller
Burson-Marsteller (, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 67 offices and 71 affiliate offices, together operating in 98 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network.

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