Banner appointed by Crucial.com to deliver marketing campaigns in UK & France

28 June, 2011


LONDON — Banner, WPP’s specialist technology agency, has been appointed by Crucial.com, a leading online destination for computer memory and storage upgrades, to execute creative integrated marketing communication programmes across the UK and France.

Banner helps the world’s leading technology companies accelerate the adoption of their ideas, products and services. They build brands, generate demand and create sales momentum. So whether online, offline or in person, they can help you succeed faster and further. Learn what they could do for you throughout Europe and beyond at www.b1.com

Crucial.com offers industry-leading solid-state drives (SSD) and more than 250,000 computer memory (RAM) upgrades for more than 50,000 desktops, laptops, servers, and other systems. Crucial.com is owned by Micron Technology, one of the largest DRAM and NAND manufacturers worldwide. The award-winning Crucial Memory Advisor™ and Crucial System Scanner tools are two of the most comprehensive memory upgrade compatibility tools available to end consumers and business customers today, and offer a 100% compatibility guarantee. All Crucial RAM upgrades come with a limited-lifetime warranty. For more information, visit www.crucial.com/uk .

Banner’s role on the Crucial.com account will be multi-faceted and will include the creation and implementation of new campaigns based on regional market needs, and marketing the full range of Crucial memory products to customers, prospect affiliates and reseller partners.

The new campaign, entitled “Show Your Computer Who’s Boss”, has already been implemented with the creation of several fun, quirky, and informative online banner ads and product flyers. Visit Crucial.com’s landing page to see how Banner is helping Crucial.com customers transform their lazy, sluggish and even angry systems into faster and happy ones.


For further information, please contact:

Banner
Michael Wrigley, Managing Director
Tel: +44 (0)20 7349 2266
Michael@b1.com  

Crucial.com
Joan Lunny, PR Executive
Tel : +44 (0)1355 586 130
crucialeupr@micron.com 

Acrobat Document banner_pressrelease_crucial_jun11_guid1e0609dd3f86.pdf


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