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Mindshare wins three Golds across more categories than any other media agency

27 June, 2011

CANNES — Mindshare went beyond media this year, scooping up a total of three Gold, two Silver and one Bronze Lion across Cyber, Titanium and Integrated, Media and Outdoor categories at the Cannes Lions Advertising Festival. The accolades further demonstrate both the agency’s quality and breadth of work.

As Nike’s global media partner, Mindshare was part of the global communications team that won a Gold Lion for the “Write the Future” campaign in the Titanium and Integrated Lion category. The collaboration, which included Wieden + Kennedy Amsterdam, AKQA and Razorfish, also won a Gold Cyber Lion. The carefully synchronised global strategy and the power of the network led to the campaign being the most viral video on the planet in 2010.

Mindshare Tunisia was credited for work on Brand Collective’s campaign “June 16th 2014,” which picked up a Gold Media Lion. A Silver Lion went to Mindshare Turkey for its unique Koc Group campaign, which saw the agency break new ground with a live pitch on Turkey’s Got Talent final. As the credited media partner for LG Electronic’s “Washing Tunnel” campaign, Mindshare South Africa also scooped up a Silver Lion in the Media Lions category.

Mindshare UK won its first Bronze Outdoor Lion for Lynx Angel Ambush by creating an augmented reality digital outdoor campaign to bring to life the seductive effect of Lynx Excite, the fragrance so tempting “even angels will fall.”

CEO Mindshare Worldwide Dominic Proctor said, “In a world where integration is the fundamental of modern marketing, we’re thrilled that Mindshare has won three Golds and more awards in more categories than any other media agency.”

Graham Bednash and George Michaelides, Co-Leaders Global Invention, said: “Our performance at Cannes was spectacular. Winning three Gold Lions and winning across such a broad range of categories demonstrates the talent and creativity of the agency.”

For further information contact:
Becky Mew

Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 112 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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