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JWT Shanghai and Samsonite bring home first Grand Prix Lion for mainland China

22 June, 2011

CANNES — JWT Shanghai has been awarded the prestigious Grand Prix Lion for Press at this year’s Cannes Lions International Festival of Creativity, the world’ s premiere showcase for excellence in advertising. The honor recognizes JWT Shanghai for Samsonite’s “Heaven and Hell” print ad and marks the first-ever Grand Prix award for Mainland China.

“I am so proud of JWT Shanghai for this truly phenomenal achievement. A Grand Prix is undoubtedly our industry’s highest accolade and it marks an historic milestone for the agency, Samsonite and for Mainland China”, stated Bob Jeffrey, JWT Worldwide Chairman and CEO.

“This is fantastic news. Of course we are thrilled with bringing home Mainland China's very first Grand Prix. We feel particularly privileged that our partnership with Samsonite, one of the world's most noble and enduring brands, was what made this honor possible,” stated Tom Doctoroff, North Asia Area Director and Greater China CEO, JWT.

The Lions didn’t stop there for JWT Shanghai and Samsonite, though. “Heaven and Hell” swept the Press category winning a further Gold and Silver Lion. On top of that, the work received two Gold Lions in the Outdoor category, which was announced Tuesday night.

The “Heaven and Hell” campaign included a print ad and outdoor communication for The Samsonite Cosmolite suitcase. The ad stresses the ultra-durability of Samsonite’s product by displaying a vivid contrast between how "heavenly" it is in first class for the passenger but "hellish" down below where the suitcase is being handled. And yet, the suitcase emerges sparkling after the torture.

On Wednesday night, the JWT Shanghai team of Yang Yeo, Chief Creative Officer and Elvis Chau, ECD along with SheungYan Lo, JWT China Chairman and Northeast Asia ECD went up on stage to proudly accept the Grand Prix.

AGENCY: JWT Shanghai
CLIENT: Samsonite
TITLE: “Heaven and Hell”
North East Asia ECD: SheungYan Lo
ECDs: Yang Yeo, Elvis Chau
CDs: Hattie Cheng, Rojana Chuasakul
Art Directors: Rojana Chuasakul, Haoxi Lv, Danny Li, Surachai Puthikulangkura
Copywriter: Marc Wang
Client Service: Tom Doctoroff, Sophia Ng, Lily Zheng
Animator: Illusion Co., Ltd.
Print Production: Joseph Yu, Lulu Zhang, Isaac Xu
Production House: Illusion
Illustrator: Surachai Puthikulangkura / Supachai U-Rairat(Illusion)
Production House Producer: Anotai Panmongkol / Somsak Pairew (Illusion)

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge – from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Erin Johnson
JWT Global Communications
+1 646 644 6576

Alyson Valpone
JWT APAC Communications
+65 9889 8824

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