Patty Currie completes roll out of global brand director team at Millward Brown

21 June, 2011

NEW YORK — Global market research agency, Millward Brown, today announces the appointment of Patty Currie, as global brand director for tracking.

Earlier this year, Millward Brown announced the creation of five global brand director roles to drive growth and meet clients’ evolving needs from the company’s most important business solutions. Patty will be assuming her new role in early July and her appointment completes the staffing of this team.

She joined Millward Brown five years ago to drive the re-launch of its tracking offer, and has served as a Senior Vice President in the North American Market Development, Client Service and Solutions teams. With over 28 years of experience in the research industry, Patty has lead key brand equity and tracking programs for multinational marketers in the FMCG, fashion and financial services industries, to name just a few.

Sue Elms, EVP head of global brands, said: “Patty’s experience designing and implementing large-scale global programs for top clients makes her ideally suited for this role.

“She will be joining the global brand directors in their joint quest to advance our company’s growth into the future, by ensuring our services are relevant, inspiring and make a genuine impact on our client business decisions.”

The complete global brand director team includes Rob Hernandez as global brand
director for Firefly, Millward Brown’s qualitative practice, John Svendsen as global brand director for media, Duncan Southgate as global brand director for digital and Daren Poole as global brand director for Link.

Patty will be based in Millward Brown’s Lisle, Illinois office and will continue to be actively involved in the North American Solutions Partnership as part of her global role.

Delyth Hughes, Associate Director, Global Communications & Marketing
(T) +44 (0) 1926 826179 (E)  

About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 54 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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