ZTE names Ogilvy PR Worldwide as U.S. Agency of Record
8 June, 2011
Global Telecom Leader Accelerates U.S. Brand Building Efforts
— Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, today announced that ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, has enlisted Ogilvy PR’s Technology Practice as its U.S. PR agency of record.
ZTE operates in more than 140 countries around the world and is the fifth largest mobile phone manufacturer globally as ranked by industry research firm IDC . In the year to come Ogilvy PR will help the organization to expand its brand and market presence in the U.S. by working with ZTE USA, a subsidiary of the corporation that serves American-based carriers and customers.
“We are very glad to establish a strong strategic partnership with Ogilvy PR,” said ZTE USA CEO Lixin Cheng. “We have a unique opportunity to build awareness and understanding of our brand in the U.S. market. This is a multi-faceted assignment, and we are very glad to have a world-class partner who will support our communications as we expand our U.S. presence.”
ZTE is a global provider of developing and manufacturing telecommunications equipment and devices for both enterprises and consumers. ZTE USA markets solutions ranging from networking infrastructure to broadband mobile devices and is working to strengthen its strategic partnerships with leading American wireless carriers to most effectively bring these products to market. ZTE currently employs approximately 400 employees in North America and operates offices and facilities in nine states.
“This is an important and exciting time for the ZTE brand in the U.S. market,” said Amy Messenger, managing director of Ogilvy PR’s U.S. Technology Practice. “ ZTE is a true global player best known for innovation and market performance. They have an important story to tell in the U.S. and we are proud to help them tell it.”
Ogilvy PR’s U.S. Technology Practice was selected after a competitive agency review. The assignment will be led out of the agency’s New York office and will include a team of specialists with experience spanning digital influence, corporate reputation, integrated marketing and product PR professionals. The ZTE communications program will also benefit from the counsel of the agency’s recently launched Ogilvy China Practice, which is dedicated to helping Chinese multinational organizations expand their brands into new markets. 1 IDC Worldwide Quarterly Mobile Phone Tracker, Q1 2011, April 2011.
+1 (312) 397-6050 Rachel.Ufer@ogilvypr.com About ZTE
ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every sector of the wireline, wireless, service and terminals markets. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while achieving continued revenue growth. ZTE’s 2010 revenue led the industry with a 21% increase to USD10.609 billion. ZTE commits 10 percent of its revenue to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. A company with sound corporate social responsibility (CSR) initiatives, ZTE is a member of the UN Global Compact. ZTE is China’s only listed telecom manufacturer, publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn
. About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 30th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a WPP company (NASDAQ: WPPGY, www.wpp.com
) one of the world's largest communications services organizations. For more information, visit our Web site at www.ogilvypr.com