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Florentia Village appoints MEC Beijing

2 June, 2011

BEIJING — MEC China,, a leading media agency, today announced that MEC Beijing has won the Florentia Village - Jingjin Designer Outlets account following a pitch against Starcom. The win includes all media planning and buying on and off line. This is the first time Florentia Village is working with a media agency in China.

Located in a 16th century Italian-style town, Florentia Village is China’s first authentic Italian outlet village. Due to open on 9 June 2011, it will bring Chinese consumers the ultimate Italian shopping experience with approximately 200 of Italy’s most famous brands along with other international and Chinese fashion premium brands – all heavily discounted.

Nikki Lin, Marketing Director of Florentia Village, said: “MEC’s unparalleled understanding of the consumer with its insights supported by solid research really impressed us. The team's extensive experience in managing international luxury brands also made it very easy for us to decide whom we wanted to partner. ”

“We are delighted to have this opportunity to work with a new luxury brand and we look forward to delivering real active engagement to support their business in China,” added Michelle Yang, Managing Director of MEC Beijing Office.

For more information, please contact:
Elaine Wang
GroupM China  
+86 21 2307 7892

About MEC
MEC gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships & retail consultancy. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.

To find out more go to

Acrobat Document mec_pressrelease_florentia_jun11_guidf98e223a48dd4.pdf

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