Cohn & Wolfe hired by 3M Display and Graphics
1 June, 2011
— Cohn & Wolfe today announced that it has been appointed by 3M Display and Graphics to support the positioning and launch of a number of breakthrough software technologies over the next twelve months. The assignment, which commenced last month, is led out of Cohn & Wolfe’s North American corporate practice.
Cohn & Wolfe will advise 3M Display and Graphics across all aspects of communications
strategy, planning and implementation, including qualitative and quantitative market research,
go-to-market strategy, brand positioning, communications planning, media and influencer
relations, event planning and digital strategy. Details about the specific products and
technologies included in the brief were not disclosed.
“We’re excited to have Cohn & Wolfe as our communications agency as we prepare to
introduce a variety of innovations to the marketplace,” said Kelly Canavan, marketing manager
at 3M. “Cohn & Wolfe brings the combination of strategy, creativity, and collaboration that
we’ve needed to harness the exciting potential of our technologies and introduce them in a
meaningful and impactful way.”
“3M is one of the most innovative companies in the world,” added Michael Bayer, EVP and
North American Corporate Practice Leader at Cohn & Wolfe. “The company has long had a
uniquely powerful culture for nurturing scientific discipline, curiosity and entrepreneurialism,
and this energy and dynamism are evident everywhere across the Display and Graphics team.
We are all proud to be working with such an innovative company at such an exciting time.” About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. The company’s culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com
or follow @3MNews
on Twitter.About Cohn & Wolfe
Founded in 1970, Cohn & Wolfe is a global communications agency driven by a culture of
innovation. We build brands and corporate reputations through an uncompromising
commitment to creativity. And our strategic approach unearths fresh, relevant insights leading
to communications solutions that deliver measurable business success. Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world — clients who crave a deeper, more dynamic connection with their customers and stakeholders. The agency has more than 1,000 employees throughout more than 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.