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Andy Sutherden to head H&K's first Global Sports Marketing Sponsorship practice

25 July, 2011

LONDON — Hill & Knowlton has launched a new Global Sports Marketing & Sponsorship practice and appointed current UK Managing Director Andy Sutherden to lead it.

The expansion comes off the back of a record performance for the agency’s UK sports division in 2010, with revenues jumping 44% to over £3m, and sees Sutherden oversee a national and international team already renowned for industry leading work.

For more than 15 years, H&K has activated its global network to work on some of the industry’s highest profile FIFA World Cup and Euro sponsor programmes. It has also been a trusted partner to bid and organising committees, governing bodies, federations and commercial sponsors on every Olympic Games since 2000. The team currently represents six London 2012 sponsors and is responsible for multi-market programmes for some of the world’s most famous brands: adidas, HSBC, P&G, Visa and Castrol. H&K has also been a long-term partner of other blue chip companies, including Carling, Aviva and Gillette.

Ken Luce, Global Chief Operating Officer at Hill & Knowlton, said: “Sports marketing and sponsorship is a dynamic sector and H&K has been one of the market leaders in providing expert consultancy in this area for several years, especially in the UK. The natural evolution is for H&K to capitalise on the knowledge built in the UK under Andy’s leadership and grow a truly global practice.

“While Andy’s focus over the next 15 months will be fully realising the ‘Olympic’ opportunity, there is a real sense of momentum in this part of our business. H&K’s scale of network and breadth of specialist services in support of our sports and sponsorship division combine to make this a real differentiating part of the agency’s offer.”

Since taking the helm in 2006, Sutherden has helped deliver significant client growth in both the UK and overseas. Sutherden will continue in his role as MD of the UK Sports Marketing and Sponsorship practice and work out of the London office.

For further information contact:
Poppy Nagra
Global PR Manager
Hill & Knowlton
Tel: +44 207 413 3021
Mob: +44 7956 169209

About Hill & Knowlton
Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 81 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.

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