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Y&R names Marten van Pelt as President of Y&R Korea

22 July, 2011

SINGAPORE  Y&R has named Marten van Pelt as President of Y&R Korea with responsibility for developing and expanding the agency in this key growth market. Van Pelt, who has been with Y&R in a number of different roles since 2000 is also named Global Lead for LG Electronics whose business is headquartered in South Korea.

Based in Seoul for the last three years, van Pelt has been responsible for leading all the key global client relationships within LG Electronics HQ and in Asia. He already manages the Y&R Seoul team and their responsibilities on a number of clients including Japan Tourism and Boehringer-Ingelheim. As well as continuing to serve these global clients already doing business in Korea, the agency will also provide strong global capabilities for Korean companies looking to develop their business around the world. This is all part of Y&R’s commitment to one of the most important markets in the region.

Commenting on the announcement, David Sable, Global CEO, Y&R said, “Marten is uniquely prepared for both challenges. He has tremendous initiative, enormous commitment to his clients and a real depth to his approach that translates to innovative and integrated solutions. The Korean market is fast-growing, and Marten has both the enthusiasm and the entrepreneurial spirit to create the kinds of partnerships, joint ventures and acquisitions that will make Y&R Korea a strong presence in the market.”

Y&R won the LG business in 2007 and since 2008, they have been their lead agency, supporting LG Electronics in more than 55 markets around the world, as well as their Global Marketing Office, Mobile Communications, Home Appliances, Home Entertainment and Air Conditioning. 

Media enquiries:
Suzy Goulding
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 8511 9524

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing.

Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Campbell's Soup Company, Colgate-Palmolive, Danone, , Land Rover, LG, Revlon, Xerox and Virgin Atlantic, to name a few. For more information, visit

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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