Finsbury Group and Robinson Lerer & Montgomery announce merger

19 July, 2011

- Merger positions the group to become the global leader in strategic and financial
- Group to be called RLM Finsbury
- New office to open in Hong Kong in Q3 2011

LONDON and NEW YORK — Finsbury Group ("Finsbury") and Robinson Lerer & Montgomery ("RLM"), two leading strategic communications firms, today announced a merger to create RLM Finsbury, a global leader in strategic corporate, financial and crisis

Together, Finsbury and RLM have managed some of the most complex, high-profile communications challenges and crises of the last three decades, including some of the largest international M&A transactions, IPOs and other capital raisings, proxy fights and corporate restructurings, as well as major litigation and government investigations, product recalls, strategic marketing initiatives and advocacy campaigns.

RLM Finsbury will operate out of offices in New York, London, Brussels, Dubai, Abu Dhabi and a newly announced office in Hong Kong, which will open during the third quarter of 2011. The new Hong Kong office will provide a strong presence in Asia, augmenting the combined group’s global capabilities across North America, Europe and the Middle East.

Roland Rudd, founder and head of Finsbury, will be Chairman of RLM Finsbury, while Walter Montgomery, a founder and current CEO of RLM, will be CEO. They will be supported by a Board drawn equally from both businesses.

Roland Rudd, Chairman of RLM Finsbury, said:
"This is a strategically important development for both companies and is the culmination of working closely together for more than five years. RLM has a strong reputation in the US for its expertise in handling some of the most high profile and complicated corporate situations of the last 25 years. Combined with Finsbury's expertise in M&A and reputation management, RLM Finsbury will offer clients a comprehensive communications solution across the key global financial centres.”

Walter Montgomery, CEO of RLM Finsbury, added:

“Clients come to our firms for advice and support in situations where the outcome can
directly impact their performance and reputation. By combining our operations, we will build on our shared commitment to the highest quality communications counsel and client service. Both firms have worked closely together over the years, and share a history of strong financial performance. This merger will expand our scope and capabilities to a worldwide platform where we see significant growth opportunities.”

Finsbury, founded in 1994, is one of the leading financial and corporate communications
agencies in the world with offices in London, New York, Brussels, Dubai and Abu Dhabi.
The firm represents more than 30 companies in the FTSE 100, Eurofirst 300 and Fortune
500. It has been voted the most influential PR adviser by the UK City Editors and has
regularly topped the Mergermarket league tables in global M&A during the last several

From 1986, RLM has provided strategic communications counsel and support to senior
management at a wide range of domestic and international corporations across all
industries, as well as other enterprises and not-for-profit organizations. Companies – from
the Fortune 100 to start-ups – often engage RLM to assist them on sensitive matters during periods of change, uncertainty, crisis, or corporate growth when strategic thinking combined with the swift execution of a detailed communications plan are critically important. For example, RLM represented a number of major Wall Street institutions throughout the global financial crisis that began in 2008.

RLM Finsbury’s New York office will be located at 1345 Avenue of the Americas, the current site of RLM’s offices. The new firm will employ approximately 180 people across the globe.

Core services of the combined firm will include: crisis and reputation management; M&A and financial communications for the international capital markets; corporate positioning;
management transitions; litigation support; corporate governance matters; corporate
reorganizations and restructurings; labor and employment matters; public policy and
regulatory issues, including corporate governance; strategic marketing communications;
employee communications; and digital strategy.


Michael Gross
+1 646-805-2003

Rollo Head
James Murgatroyd
+44 (0)207 251 3801

Acrobat Document finsbury_pressrelease_rlm_jul11_guidfe55a1f8214e4b.pdf

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