Burson-Marsteller & Professional Public Relations forge New Zealand relationship

15 July, 2011


SINGAPORE & AUCKLAND — Burson-Marsteller (B-M), a leading global public relations and communications consultancy, today announced that Professional Public Relations New Zealand (PPRNZ) is now the firm’s exclusive affiliate in New Zealand. PPRNZ is a member of the PPR Group, Australasia’s most awarded full service PR agency with eight Australian and New Zealand offices.

In welcoming PPRNZ to the Burson-Marsteller worldwide network, B-M’s Chief Executive for Asia-Pacific, Bob Pickard, said the new relationship is timely as the world economy focuses more on Asia, with three of New Zealand’s top five trading partners now Asian countries.

“The importance of the New Zealand market is increasing for our global and regional clients,” said Pickard. “The PPR affiliation will help Burson-Marsteller meet our clients’ needs in New Zealand, while also opening new communications avenues for New Zealand companies throughout our international network.”

“The strength of PPR’s local and Trans-Tasman business capability, combined with Burson-Marsteller’s global reach, will give New Zealand companies better access and a stronger voice in global markets,” said Richard Lazar, Managing Director of the PPR Group.

“The importance to international businesses of having experts on the ground in New Zealand cannot be under-estimated. It’s about knowing the market and understanding the political, social and business environment for effective communication,” he said.

The new relationship between PPR and B-M is effective immediately.


Contact
Craig Adams
craig.adams@bm.com  
+86-10-5816-2595

About Burson-Marsteller (B-M)
Burson-Marsteller is the leading consultancy for organizations communicating in Asia-Pacific and internationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 31 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. Our team of more than 600 professionals offers a powerful combination of local knowledge, sector expertise and global communications reach. Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network.

About Professional Public Relations (PPR)
Australasia’s largest and most awarded full service PR agency, the PPR group celebrated its 40th anniversary in 2010, with its New Zealand business established in 1998. PPR has offices in Auckland (with affiliates across New Zealand) and in every state of Australia, employing more than 170 people serving 400 clients. PPRNZ services local and international clients and has been the most awarded consultancy at the annual Public Relations Institute of NZ Awards (PRINZ) for the past four years. The firm’s industry leading team of communicators provides tailored services to an impressive array of clients in a variety of sectors including corporate and finance, retail and FMCG, health, information technology, travel and tourism, food and beverage, mining, logistics, professional services and the public sector. Its Trans-Tasman client roster includes Emirates Airline, Bunnings, Black & Decker and Unilever.

The General Manager of the PPR Auckland office is Jonathan Tudor who can be contacted on +64 9 979 2000 or via email at jtudor@ppr.co.nz .

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