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Himalee Madurasinghe appointed Chief Executive, LMRB

11 July, 2011

SRI LANKA — LMRB (Lanka Market Research Bureau), an affiliate of IMRB International and Sri Lanka's first independent market research company, has appointed Himalee Madurasinghe as Chief Executive. Himalee has over 20 years of work experience including 14 years in market research at LMRB. She headed the LMRB Household Panel for seven years and has extensive experience on consumer behaviour research. She was appointed the Head of Quantitative Research in 2006 and she led her team to triple business before taking over as the Deputy CEO in 2010.

Himalee had her primary and secondary education at St. Bridget’s Convent, Colombo. She holds a Bachelor’s Degree in Business Administration from the University of Ottawa, Canada, where she graduated with honours. She also holds a Bachelor’s Degree in Law from the Open University of Sri Lanka.

Talking about her plans for LMRB, Himalee said “LMRB is planning a range of new services and technological innovations. We plan to set up a specialized unit for Social Research and Shopper Research, use electronic devices to enhance data collection and launch the Target Group Index (TGI - a single source marketing and media survey). This should be available to clients early next year”

Thomas Puliyel, President of IMRB International said on her appointment, “We are very privileged to have a person of Himalee’s capability and dynamism to lead LMRB into the next phase of growth”

About LMRB (  
LMRB was established in 1981.The first International, independent market research consultancy in Sri Lanka offering a wide range of allied services to business and Government. An associate of the world’s second largest research conglomerate- Kantar Group, LMRB has access to a wide range of international research experience and technology.

About IMRB (  
Established in 1971, IMRB International is a pioneer in market research. IMRB is a member of the Kantar Group, part of the WPP company. IMRB's footprint extends across 26 offices in 14 countries. IMRB International's specialized areas includes consumer market research both quantitative and qualitative, industrial market research, business to business market research, social and rural market research, media research, retail research, and consumer panels.

For more details contact:
Seema Saini (  
Tel: 91-22-2423 3213 (DID), 91-22-2423 3500

Acrobat Document lmrb_pressrelease_himalee_jul11_guiddb710bc590484b.pdf

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