Kantar Video adds key leadership in research and engineering

31 January, 2011

Seasoned innovators in digital media research and video engineering join Kantar Video to accelerate VideolyticsTM platform release and partner integrations

NEW YORK — Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced two key hires and an expanded engineering team. The SVP of Research and VP of Engineering were chosen based on their experience in research operations and successfully launching new products in the digital marketing research industry. This experience will help them further refine the VideolyticsTM Beta, preparing for a public launch of the VideolyticsTM online and mobile video syndication, tracking and optimization platform.

Joining Kantar Video as the SVP-Research is Andrew Latzman, formerly of Dynamic Logic/Millward Brown, where he served in a number of positions including most recently, VP of Innovations. Early on at Dynamic Logic, Andrew helped build the core products including AdIndex, MarketNorms, Cross Media and LinkSelect for Digital. As Dynamic Logic grew, he created the research operations center which serves as the central research hub for the company. In his role as VP of Innovations for Millward Brown Marketing Science, he combined advanced market research with practical solutions to launch several new products including, Cebra Celebrity and Brand Matching, TiVo Segmentation, and AdIndex with Regression. With over 15 years of experience in both media and research, Andrew will be leading the research team in designing analytical and optimization tools for the VideolyticsTM Platform.

Joining Kantar Video as VP-Engineering is Aaron Manchanda, who formerly led the engineering of the video campaign analysis platform for Tremor Media. He brings vast knowledge of the technology industry and advertising space having worked both in commercial software and open source solutions. He spent over 10 years at Oracle serving in various leading roles covering broad technologies including content management, business intelligence, middleware, databases, and enterprise applications. Aaron will lead the recently expanded engineering department at Kantar Video preparing the VideolyticsTM platform for a full launch by creating a product that has unlimited scale and defies standard norms of computing architecture.

“As veteran product innovators in the marketing research space, Latzman and Manchanda will build functionality into our VideolyticsTM platform with a continued eye towards the advertiser's bottom line” said Bill Lederer, CEO of Kantar Video.”With the help of our expanded engineering team, they will move the VideolyticsTM platform forward integrating partners and readying it for a Spring 2011 general release.”

The Kantar VideolyticsTM platform is currently open as a public, self-service beta now available for a free trial at http://www.KantarVideo.com. The Company expects to launch a general release of VideolyticsTM this Spring.

About KANTAR Video
Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release, its comprehensive Kantar VideolyticsTM online and mobile video advertising and program platform will offer content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar VideolyticsTM is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com.

Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.  

About WPP
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

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