Millward Brown appoints a Client Advisory Board
28 January, 2011
‘Voice of the Client’ to Resonate Through All Corporate Decision-Making
— Millward Brown
, a global leader in brand, media and communications research, today announces the appointment of a Client Advisory Board.
The Client Advisory Board has been created to increase the focus on clients’ needs throughout the business. It is to run in addition to the existing Global Board
, which focuses on corporate and financial governance.
Eileen Campbell, Global CEO said. “We have taken the decision to form the Client Advisory Board to make sure we have a clear ‘voice of the client’ in all strategic decisions made for the business. This will enable us to be genuinely client-focused in everything that we do. It will also make it possible to deploy our strategies globally much faster and with greater consistency.”
The Client Advisory Board will consist of all members of the existing Global Board. In addition, it will include the leaders of two of Millward Brown’s largest accounts – Paul McClean for Coca-Cola and Scott Spence for Unilever. Sue Elms will also join the board, in a new role heading-up the Global Brand Management function.
In addition, there will also be a rotating seat on the board for a regional representative, depending on which of Millward Brown’s four regions the quarterly Client Advisory Board meeting is taking place in.
Millward Brown’s Global Board
consists of the following individuals REGIONAL CHIEF EXECUTIVES
Fabian Hernandez – LatAm
Mary Ann Packo – North America
Travyn Rhall – AMAP
Tim Wragg – Europe GLOBAL EXECUTIVES
Eileen Campbell - CEO
Elaine Holland – Chief Talent Officer
Gordon Pincott – Chairman, Global Solutions
Dave Sandberg – CFO
Millward Brown’s Client Advisory Board
will consist of the individuals above, plus
Paul McClean, Chief Client Officer for Coca-Cola
Scott Spence, Chief Client Officer for Unilever
Sue Elms, EVP - Head of Global Brands
Rotating regional representative Contact
Miquet Humphryes, Associate Director, Global Communications & Marketing
(T) +44 (0) 1926 826179 (E) firstname.lastname@example.org About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 77 offices in 53 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.