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LensCrafters eyes OgilvyOne for China project

28 January, 2011

Agency appointed to inspire eyewear culture and boost digital sales through e-commerce and direct marketing push

SHANGHAI — Leading one-to-one marketing agency OgilvyOne today announced that Italy-based fashion, luxury and eyewear company Luxottica Group has awarded the China website development business for its well-known consumer brand LensCrafters to OgilvyOne Shanghai.

Starting in early 2011, OgilvyOne will conceptualize and create an eye-catching new China website for leading eye care and optical retailing brand LensCrafters. The high-quality, fashion-forward website and related applications aim to help LensCrafters inspire eyewear culture in China, drive both online and offline traffic, convert shoppers to buyers and strengthen LensCrafters’ e-credentials among their existing clientele.

Leah Gan, Director of CRM, LensCrafters Greater China, said, “We chose OgilvyOne because they showed us a very fashion-forward, creative-driven, social networking-type approach to how we could develop our digital presence through our website and related mobile applications. Their clear understanding of the digital channels our consumers use and how to interpret data collected online into stronger consumer relationships in the ‘real’ world is really exciting.”

“LensCrafters is an exciting brand to work for as they are eager to build their digital business by exploring various channels and ways of connecting with consumers. Our social networking-like approach to their website will help attract new eyewear enthusiasts and build brand loyalty among their existing customers,” said Tom Wan, Vice President, OgilvyOne China.

The new LensCrafters China website will be launched in Spring 2011.

For more information, please contact:
Sarah Guldin
Corporate Communications
Ogilvy & Mather Group, China  
Tel: (8610) 8520 6552

About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.

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