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Research International Greece becomes Millward Brown RI

25 January, 2011

After joining the Millward Brown Group last May, Research International Greece will now fully rebrand to Millward Brown RI. The new company will offer world-class research-based consultancy and advice in branding and communications research, backed up by a suite of robust tools, such as Link™, Brand Dynamics™, and Dynamic Tracking™.

The qualitative research and innovation department of Research International joins Millward Brown’s dedicated global qualitative network: Firefly Millward Brown. As part of Firefly, the company will further enhance its offering of unique strategic qualitative research and innovation solutions with a suite of cutting edge technologies and approaches such as IdeaBlog (custom social media research platform), i-groups, and Pre-Link™.

“This rebranding signifies an excellent synergy of forces, since Millward Brown’s specialization in branding and communication complements perfectly our long-standing experience in innovation and strategic qualitative research. We can now tap into the global reach of both Millward Brown and Firefly to make sure that our clients get best-in-class solutions and perspectives to drive their businesses forward,” said Dimitris Manoussakis, Managing Director, Millward Brown RI.

Firefly Millward Brown operates out of 40 offices globally and employs over 300 qualitative research professionals. It combines boutique quality and creativity with the global reach and resources of Millward Brown.

This seamless integration of qualitative and quantitative research provides clients with a perspective that is unparalleled in the industry.

Juan Ferrer-Vidal, European Chief Operating Officer, Millward Brown said: “We are delighted to welcome our colleagues from Greece into the Millward Brown family. We know from client feedback that our team in Greece is well-respected, has a wealth of experience and produces high calibre insight and consultancy. Greece is a key market for us and the addition of our new colleagues further enhances our growing European network.”

For further information please contact:
Dimitris Manoussakis, Managing Director, Millward Brown RI
(Tel) +30 210 7728500 (Email)  

Dominic Harders, Marketing Director Europe, Millward Brown
(Tel) +44 (0)1926 826455 (Email)  

About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

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