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Ogilvy & Mather launch Chinese New Year 'Fireworks' iPhone app

25 January, 2011

App Lets You “Fill the Sky” with Fireworks, Add Greetings and Share

Free iPhone app available now on the App Store

BEIJING — Ogilvy & Mather China today launched a new iPhone app to usher in the Year of the Rabbit which begins on Chinese New Year’s Day, February 3.

Using the iPhone’s camera function, the free app allows users to add virtual fireworks displays, including a Rabbit shaped sparkler — complete with whizzing and booming sounds! — to any view that they choose. Personalized text greetings - in Chinese and/or English - can then be placed anywhere on the photo, in any color or size and in a variety of fonts.

The ‘embellished’ holiday photos can then be emailed to family and friends, be directly uploaded to users’ Weibo (China’s Twitter equivalent) accounts, be shared through their social networks or saved for future use.

Shenan Chuang, CEO of Ogilvy & Mather Greater China, said, “We created this app to combine two of the most popular activities of this festive season in China – the traditional custom of setting off colorful fireworks that dates back hundreds of years and the newest tradition of sending Chinese New Year greetings by text message. We hope many people will enjoy sharing this fun app with their family and friends in China and around the world.”

“We read that 18 billion Chinese New Year greeting text messages were sent out last year. So we thought this year we’d try to give people something far more innovative, engaging and fun to send to their friends and family for the holiday,” said Doug Schiff, ECD of OgilvyOne Beijing, who worked with Ogilvy Digital Lab Director, Sascha Engel, to develop the iPhone app.

Ogilvy China's "Fill the Sky" CNY Fireworks app is available now through the App Store and is compatible with iPhone and iPod touch (4th generation). Requires iOS 3.1.3 or later.

Check out a video introduction to the App here:

Open iTunes to download:  

For photos or more information, please contact:
Sarah Guldin
Corporate Communications
Ogilvy & Mather Group China
t: 86-10-8520-6552      
Sina weibo:  

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY.) For more information, visit

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