Sir Martin Sorrell ‘Opens Doors’ for children’s charity Coram

20 January, 2011


The first brand campaign for children’s charity Coram has been launched by Sir Martin Sorrell.

Sir Martin, Founder and Chief Executive of WPP, the world leader in marketing communications services, presented the charity’s new brand creative called ‘Opening Doors’ to an invited audience of media owners and potential supporters at a reception held at The Foundling Museum, Bloomsbury, on Tuesday 18 January.

Coram is the UK’s first children’s charity, established as the Foundling Hospital by Thomas Coram in 1739, and now helps more than 15,000 children and young people each year.

As the lead charity of the Lord Mayor’s Appeal and with ambitious new projects planned, Coram is embarking on a new advertising campaign to raise its profile among a wider audience.

The brand concept and emotive imagery created by MediaCom Create highlights Coram’s mission to ‘open the doors of opportunity’ for thousands of children in London and across the UK.

Sir Martin Sorrell said: ”Coram is a hidden gem, which does fantastic work to transform the lives of thousands of vulnerable children. This year’s activities, including being the main beneficiary of the Lord Mayor’s Appeal, offer a unique platform for Coram to permanently increase awareness of the cause. I urge the rest of the media community to support Coram in whichever way possible to help open the doors of opportunity for children in London and across the UK.”

Dr Carol Homden, Chief Executive, said: “Coram helps children facing loss to feel save and loved, and to have access to education and opportunity. We are a part of the nation’s culture, with past supporters including Hogarth, Handel and Charles Dickens. Today six of our children’s projects are the first, the biggest or the best in the country, yet we are one of the nation’s great untold success stories.

“That’s why we are delighted to have the support of Sir Martin Sorrell and his creative teams to help us launch our first advertising campaign. We want everyone to know our story, so that Coram can reach greater numbers of vulnerable children and gives them a better chance in life.”

The campaign is already been backed by Pearl & Dean who are generously supporting the campaign by screening Coram’s first cinema advertising. Coram is hoping that many other media owners will follow suit.

To find out more about the campaign and to offer support, contact David Steadman, Coram’s Commercial Director, on +44 (0)20 7520 0327 or +44 (0)7940 995242 or email david@coram.org.uk  


Press contacts:
Sue Massey, Head of Marketing Communications, on +44 (0)20 7520 0346 or sue@coram.org.uk  

Background
Coram is the UK’s first children’s charity. Since 1739 Coram have helped some of the UK’s most vulnerable children to dramatically improve their life chances. We achieve outstanding results: The adoptions we arrange have the highest success rate in the UK: consistently over 97%. 90% of our income is spent on developing and delivering services to children and families. This year we will offer intensive help to over 15,000 children, young people and families, and reach over 870,000 children in schools nationwide.

Established by Thomas Coram as the Foundling Hospital, as a home for abandoned children dying on London’s streets, Coram has developed a range of programmes that tackle separation and loss and restore hope for the children of tomorrow. The work of Coram addresses what matters most to children: to feel loved; to feel safe; to feel confident enough to make choices; to believe that hope exists. For more information see www.coram.org.uk

The Foundling Museum, Bloomsbury, tells the story of Coram, which as the Foundling Hospital was London's first home for abandoned children - and three major patrons, all of whom are important figures in British history: Thomas Coram, the campaigning founder and philanthropist; William Hogarth, the artist; and George Frideric Handel, the composer. Lovingly curated in a restored Georgian building next to the site where Coram is still based to this day, it exhibits a remarkable collection of art and social history. For more information see www.foundlingmuseum.org.uk  

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.  
* By revenue

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit www.mediacom.com.  

About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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