KBM Group receives highest rankings in strategy and global strategy categories
17 January, 2011
In New US Database Marketing Service Provider (MSP) Industry Report The company expands offerings with cooperative database and agency services RICHARDSON, TEXAS
— KBM Group has been ranked a leader with the highest score in strategy out of a field of eight companies evaluated by Forrester Research, Inc. that met the final criteria in the January 2011 report, The Forrester Wave™: US Database Marketing Service Providers, Q1 2011. The report, conducted in the last half of 2010, covered 90 separate evaluation criteria. More specifically, KBM Group was also evaluated as having the highest score in the category of global strategy.
According to the report, KBM Group consistently delivers strong service and gets positive feedback from its clients. The company delivers “strong capabilities across the array of database, analytics, data, strategy and operations.” The report further cited the fact that KBM Group had the highest percentage of clients responding that they are extremely satisfied with “the strategic contribution they make to our business.”
In addition to the category rankings, Forrester further recognized KBM Group as one of the leaders in the evaluation because of their analytical and strategic approach to the business, coupled with broad capability and strong delivery.
“We are extremely gratified to receive what we feel is an important validation of our capabilities,” said Gary S. Laben, KBM Group CEO. “We believe the ranking is a testament to the experience, quality and client-focused attitude of our team members. I am justifiably proud of each and every one of them and what they have accomplished for our clients.”
Forrester collected data from clients of the companies evaluated in this report by interviewing more than 40 reference clients and surveyed a further 137 clients in an online survey.
Since the research was conducted, at the end of the fourth quarter in 2010 KBM Group broadened its capabilities with two acquisitions, I-Behavior and Marketing Direct, Inc. (MDI).
Acquired in November, I-Behavior is a market leader in consumer and business transaction data. The company helps multi-channel merchants market more effectively through a cooperative database that includes over 8 billion SKU-level transactions. MDI, acquired in December, was merged with KBM Group’s healthcare business to create KBM Group: Health Services. This move broadens KBM Group’s existing products and services for the healthcare market, augmenting the company’s core capabilities with a wide array of agency services such as creative and media placement, including digital media channels. Contact
(Tel) +1 212 941 3367
(Mob) +1 917 405 8252 Barbara.Palmer@kbmg.com About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, creative, agency services, response services, data and marketing outsourcing. The company has 14 offices in nine countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman, is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY). www.kbmg.com