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JWT bags Haier branding business

13 January, 2011

SHANGHAI — JWT Shanghai has been awarded the corporate branding businesses for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, FCB Shanghai and incumbent, McCann Beijing.

Haier has been operating in the China market for 26 years and has tasked JWT with delivering new thinking and innovative marketing activities around the brand.

JWT has been assigned as the leading agency on the business to develop a long-term strategy for Haier’s holistic brand building, including everything from corporate branding all the way to individual products.

Donald Chan, JWT China CEO stated, “We are very excited to be working with Haier. The client feedback we received was so positive and our advertising strategy was right on target with their business needs that a large part of what we developed for the pitch will be used in the actual campaign.”

Chan added, “The win is a true demonstration of a new age of JWT which is all about innovation and integration.”

“JWT’s unique approach, their pursuit for perfection, and professional attitude and procedure were very appealing to Haier when we were making our decision,” stated Zhang TieYan, Global Brand Operation Director. “We are looking forward to working closely with JWT to build Haier’s brand as green, innovative and global,” Zhang added.

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, now headquartered in Singapore, has 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2009, we captured the most prestigious award - "Network of the Year" - both of the regional creative awards shows, Spikes and AdFest.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of the Asia’s largest brands including Thai Airways, Singapore’s Economic Development Board, The Times of India and COFCO.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Alyson Valpone | JWT APAC Communications | e: | t: +65 6880 5122

Acrobat Document jwt_pressrelease_haier_jan11_guid0dd87e5e230a4e45a.pdf

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