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Wildlife Reserves Singapore appoints Ogilvy Singapore for 360 brand campaigns

4 January, 2011

SINGAPORE — Wildlife Reserves Singapore (WRS), the parent company of award-winning attractions Jurong Bird Park, Night Safari, Singapore Zoo and the upcoming River Safari, has appointed Ogilvy & Mather Singapore as its agency of record for the Jurong Bird Park. The appointment was made without a pitch.

Said Isabel Cheng, Director, Sales, Marketing & Communications, Wildlife Reserves Singapore, “Ogilvy Singapore were able to very quickly present ideas which resonated with the team, indicating that they immersed themselves totally into the branding of Jurong Bird Park. They also demonstrated a passion for conservation and wildlife, which are cornerstones for the parks managed by Wildlife Reserves Singapore.”

Added Dan Gibson, Managing Director, Ogilvy & Mather Advertising Singapore, “We are thrilled to be working with Wildlife Reserves Singapore. Jurong Bird Park is one of the country’s most iconic brands, and we are massively excited by the ambition of the team.”

Ogilvy Singapore will be creating a 360 re-branding campaign, to be launched this year.

Ogilvy & Mather Singapore
Long Li Yann, +65 98565405  

Jane Fraser, +65 9821 2914  

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, For more information, visit  

About Jurong Bird Park
Opened in 1971, Jurong Bird Park is the largest bird park in the world, offering a 20.2-hectare hillside haven for 4,600 birds representing 380 species. Its Heliconia Repository, with 108 heliconia species and cultivars in its collection, is one of the largest in the region. With key attractions such as the Bird Discovery Centre, African Waterfall Aviary, Lory Loft Aviary, Southeast Asian Birds Aviary and Penguin Coast, the Bird Park attracted close to 900,000 visitors in 2009.

Committed towards conservation, the Bird Park is the first in the world to breed the Twelve-wired Bird of Paradise in captivity and received the Breeders’ Award from the American Pheasant and Waterfowl Society in 2001. In 2006, the Bird Park became the recipient of the Conservation & Research Award for the Oriental Pied Hornbill Conservation Project by IV International Symposium on Breeding Birds in Captivity (ISBBC). It has a Breeding and Research Centre tasked to ensure the welfare, breeding and promulgation of birdlife and is also a designated rescued avian centre by the governing authority. Jurong Bird Park is part of Wildlife Reserves Singapore and is the only park in the Asia Pacific to have an Avian Hospital.

Jurong Bird Park is located at 2 Jurong Hill Singapore 628925. More information can be found at

Acrobat Document ogilvy_pressrelease_wildlife_jan11_guid6da0ac10b39.pdf

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