MEC wins H&M’s media account in China and Hong Kong

28 February, 2011

HONG KONG — MEC,, a leading media agency, today announces that MEC China has won H&M’s full service contract for mainland China and Hong Kong. The contract covers both media planning and buying including traditional media, OOH and digital.
MEC won the contract after a four-way pitch with Optimedia, PHD and MediaCom.

H&M is a Swedish retail-clothing company, famous for its fast-fashion clothing offerings for women, men, teenagers and children. It has more than 2,200 stores among 38 countries with around 87,000 employees. H&M opened their first store in Shanghai, China in 2007 and now has 41 stores among 15 cities.

Vivian Chen, Marketing Manager of H&M China said, “MEC’s understanding of the fashion business, their digital media recommendations and passion for our business, really impressed us.”

According to her, the perfect cross-market coordination between the China and Hong Kong offices was another key reason for the selection of MEC.

Michelle Ko, President of MEC China, added, “We're excited to have the opportunity to work with H&M, one of the world’s leading fashion retailers, and looking forward to delivering real active engagement to support their business growth in the region.”

For more information, please contact:
Diana Wang
GroupM China  
+86 21 2307 7703

About MEC
MEC gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships & retail consultancy. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.
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