Pulse wins two of Australia’s most established brands
22 February, 2011
— Ogilvy PR’s leading consumer practice, Pulse Communications, has won the PR business for well-known removal company, Grace Group and leading national charity, Legacy
Australia after recent competitive pitches.
Appointed to handle Grace Group’s 100-year anniversary celebrations during 2011, the campaign executed by Pulse will incorporate a national public relations strategy to raise the historic company’s profile, and thank past and current employees involved in Grace Removal – part of the Grace Group’s - 100-year history.
It will be the first time Grace Group has engaged a PR agency to support its marketing activities.
Grace Group’s Marketing Executive, Diana Vizard, said it was an important national promotion for the business: “The anniversary is a significant opportunity for Grace Removals to remind the community of our services, our commitment and our in-depth knowledge of the industry.”
“It’s also a chance for us to reflect and thank all the people that have made the business what it is now. We are really pleased Pulse will be working with us to achieve this,” she added.
The promotions will leverage in-depth research undertaken by Ogilvy’s strategic research arm,
Ogilvy Illumination, into the 100-year history of Australian homes and their contents; how they have changed and what they are predicted to become.
In the second exciting appointment, Pulse will also be executing the national public relations
strategy to raise Legacy’s profile throughout 2011.
The campaign will highlight Legacy’s caring and compassionate support to over 100,000 widows and 1,900 children and dependents with a disability.
As part of Pulse Communications’ commitment to Legacy, the PR agency will also be undertaking pro-bono activity for the charity throughout the year.
Legacy’s National Marketing Manager, Corene Strauss, said the appointment would help the charity raise its profile and reaffirm its relevance amongst Australians today: “The appointment of Pulse will provide Legacy with the opportunity to highlight the unique services it provides to enhance the lives and opportunities of families of the defence personnel we support.”
Pulse Communications Managing Director, Matt Buchanan said: “We are thrilled to be working for two of Australia’s founding businesses. The 100-year anniversary of Grace is an historic event and we believe the trust of the community’s most prized possessions since the turn of the century is something to celebrate and promote.”
“At the same time, we are honoured to be working with such a respected and important charity as Legacy. Legacy is a charity the team at Pulse are passionate about and worked with them closely to promote Legacy Week in 2010. We also have synergies with Legacy’s corporate partners, Telstra and VB, which are our current clients and support Legacy through consumer campaigns each year,” said Buchanan.
“Both these wins highlight the strength and talent of the team we have at Pulse and the high quality of work and proven results that we deliver on an ongoing basis for all our clients,” added Buchanan.
Pulse Communications is part of Ogilvy PR and STW Group, Australia’s leading marketing content and communications services group. For further information contact
Rebecca Tilly, STW Group, 0410 501 043
Tessa Sexton, STW Group, 0421 098 674