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JWT wins Samsonite regional account

21 February, 2011

HONG KONG — Right off the back of a new CEO, JWT Hong Kong has added Samsonite's entire Asia Pacific creative business to its roster following a four-way pitch.

JWT currently handles Samsonite and their American Tourister brand in Shanghai and India. The expanded remit will be driven by JWT Hong Kong with a regional run that includes delivery of a unified brand idea across multiple media channels for Samsonite's entire range of products.

Samsonite is a global leader in the luggage category with their Asian operations spanning Asia Pacific, Oceania, South Asia and the Middle East.

"We're impressed by the balance of strategic rigour, creative flair and overall professionalism demonstrated by the JWT Hong Kong team and are fully confident that they'll help us deliver a meaningful message about what the many facets of the Samsonite brand represent in today's world," said Kenzo Yoneno, Assistant Director, Design & Communications, Samsonite Asia.

On the win, Tom Doctoroff, JWT North Asia Area Director, Greater China CEO stated, "We are absolutely delighted to partner with Samsonite in Asia Pacific. We believe there is an opportunity to create a fully-integrated, iconic brand; one rooted in the joy of travel that transcends time and geography."

Work on Samsonite will commence immediately with JWT's pitch-winning brand campaign expected to launch mid-April 2011.

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, now headquartered in Singapore, has 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2009, we captured the most prestigious award—“Network of the Year”—at both of the regional creative awards shows, Spikes and AdFest.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of the Asia’s largest brands including Thai Airways, Singapore’s Economic Development Board and COFCO.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Alyson Valpone
JWT APAC Communications
T: +65 6880 5122

Acrobat Document jwt_pressrelease_samsonite_feb11_guidb9b6f5ef125e4.pdf

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