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Yammer selects Ogilvy Public Relations as AOR

16 February, 2011

TechCrunch50 Winner to focus on brand awareness and thought leadership

SAN FRANCISCO — Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that Yammer, the leader in enterprise social networking, has enlisted Ogilvy PR’s Technology Practice as its PR agency of record. Yammer is a secure, private network used to post updates to help employees share ideas, ask questions and connect with colleagues.

“Yammer is revolutionizing internal company communications, and we needed a firm who understands the importance of creativity and authenticity,” said Dee Anna McPherson, Vice President of Communications for Yammer. “As we continue to grow and drive innovation in enterprise social networking , the Ogilvy PR team will be a valued partner in guiding us to reach our communication objectives.”

Ogilvy PR’s Technology Practice staff based in San Francisco will manage the Yammer account and focus on conveying Yammer’s value proposition to businesses, IT executives and end-users.

Yammer launched at TechCrunch50 in 2008 and today is used by more than 100,000 companies and organizations, including more than 80 percent of the Fortune 500. Customers include: AAA, AstraZeneca, Cargill, Chevron, Deloitte AU, Intuit, IGN, Molson Coors, Nationwide, Pitney Bowes, Pepperdine University and Polycom.

“As a communications company, Ogilvy PR understands the importance of openness, teamwork, and fostering relationships, and we are excited to work with a company that shares our values,” said Amy Messenger, Managing Director of the Ogilvy PR U.S. Technology Practice. “We are passionate about technology that encourages collaboration, so Yammer is a fitting partner. Together, we will help individuals and companies realize the power in connecting people with their networks of knowledge.”

Shelley Risk
+1 (415) 677-2704  

About Yammer
Yammer ( is the leader in Enterprise Social Networking, providing a secure way for employees inside a company to communicate, collaborate, and share information. The basic version of Yammer is free, and companies can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. More than 100,000 companies and organizations are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 30th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a WPP company (NASDAQ: WPPGY, one of the world's largest communications services organizations. For more information, visit our Web site at

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