MEC North America scoops Marla Kaplowitz
16 February, 2011
, a leading media agency, today named Marla Kaplowitz as President, US Client Services.
The announcement was made by Lee Doyle, North America CEO for MEC.
The appointment is effective March 10th. Marla will report to Lee Doyle and she has also been named to the MEC North American Management Board.
In this new role, Marla will have overall responsibility for the client management of MEC US’ domestic clients including Campbell’s, Novartis, Macy’s, Yum! Brands, IKEA, Toys R Us and VF Corp.
Working with the team client leaders, Marla is charged with developing MEC’s product and strategy across these clients, driving integrated planning and delivering Active Engagement to them across the US
Marla joins from MediaVest where she was Executive Vice President, Managing Director, leading the Procter & Gamble communications planning assignment.
Lee Doyle said, “I’ve known Marla her entire career and have had the pleasure of working with her in both of my previous jobs. I’m confident that her client service and integrated planning experience, energy and passion will be welcomed both internally and by our clients. I’m really delighted that Marla is joining us at such an exciting time for MEC in the US”. About MEC
We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands.
Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning.
Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com For more information, please contact:
T: +44 (0)20 7803 2319