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Richard Copping joins Ogilvy Asia Pacific

11 February, 2011

His appointment as Regional Creative Director strengthens creative leadership of agency 

SINGAPORE — Ogilvy & Mather Asia Pacific today announces the appointment of Richard Copping as Regional Creative Director. Effective immediately, Richard will report to Eugene Cheong, Regional Executive Creative Director, Ogilvy & Mather Asia Pacific.

Commenting on his appointment, Eugene Cheong, Regional Executive Creative Director, Ogilvy & Mather Asia Pacific said, “Richie’s arrival completes the creative rejuvenation of Ogilvy Singapore. He’s the creative equivalent of a warhorse: a leader endowed with patience and passion, and who possesses the necessary horsepower to do the heavy lifting on big brands and win glittery trophies at derbies around the world.”

Based in Singapore, Richard will be re-establishing his award-winning partnership with old friend and colleague Juggi Ramakrishnan, Deputy Regional ECD, Ogilvy & Mather Asia Pacific. His remit is to focus on new business and elevate the creative offering of the agency in the region.

Richard is an industry veteran with 15 years of experience, 10 of which were spent in Asia. He has racked up awards aplenty, from Cannes to D&AD to CCAs, and was named Creative Director of the Year in 2007 (Campaign Brief Asia) and the number 1 Creative in Asia Pacific in 2008 (Campaign Asia). During Richard’s watch, Saatchi & Saatchi Singapore walked away with many awards and accolades, including Campaign Brief Asia’s Creative Agency of the Year in 2007. In 2008, the agency also won the title of Creative Agency of the Year, separately awarded by Gunn Report and Campaign Asia.

His appointment, together with the hiring of Steve Back as Chief Creative Officer of Ogilvy Singapore and James Daniels as Regional ECD for Unilever, further strengthens the creative firepower of Ogilvy Asia Pacific.

Ogilvy & Mather Singapore

For further information, please contact:
Long Li Yann, +65 9856 5405

Jane Fraser, +65 9821 2914

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, For more information, visit

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