Tom George promoted to Chairman MEC North Europe, Steve Hatch becomes CEO MEC UK

10 February, 2011


MEC, www.mecglobal.co.uk, a leading media agency, today named Tom George as Chairman, North Europe MEC. Steve Hatch has been promoted to the role of Chief Executive Officer, MEC UK.

The announcement was made by Alastair Aird, Global COO and Chairman EMEA for MEC.

The appointments are effective immediately. Tom will report to Alastair Aird and he has also been named to MEC’s Global Executive Committee. Steve will continue to report to Tom George as part of the new regional structure and he will shortly announce his management line-up for the UK.

In this new role, Tom will have regional management responsibility for the UK, Ireland, Norway, Sweden, Denmark, Finland, Belgium and The Netherlands in Europe and the company’s 4 agencies in South Africa; totaling over 850 employees and over $3 billion in billings, per RECMA.

Working with each market’s CEO, Tom will be charged with developing MEC’s resources, product and strategy across these nine markets, driving new business and delivering Active Engagement to local and multi-national clients across the region.

Alastair Aird, COO Global and Chairman EMEA, said, “EMEA is our largest region and its performance has a major impact on MEC globally. It is made up of nearly 40 countries and therefore it’s vital that we structure our business to ensure that our local offices benefit from the focus of our best people in order to deliver the best of MEC to our clients.

In Tom and Steve we are extremely fortunate to have two people with such strong skills and reputation within our company. This new position and structure is a testament to Tom’s unique success in the UK over the past 6 years. Tom has created arguably the best agency in Europe. I am confident that with his knowledge and experience he will replicate the UK winning formula to more of our businesses locally across the network. Steve has done a fantastic job as MD and has been an integral part of the UK’s meteoric rise so the decision for him to become CEO was an easy one. I’m delighted that he has accepted the challenge to take the UK to even greater heights.”


Tom George
Tom began his agency life by joining the full-service agency Dorland in 1986. He joined Zenith at its inception where he worked his way through the ranks to become Group Account Director with responsibility for the £100m Kingfisher business as well as both Lloyds TSB and HBOS. He was promoted to Deputy MD in 2002. In 2004, Tom joined MEC as MD and became CEO in 2006. During Tom’s tenure, the agency has more than doubled in size to become a £500m billing business rising to number five in the rankings adding Lloyds Banking Group, Orange, Danone, Nintendo, and MBNA accounts amongst others. Under his tenure, MEC has also won Campaign magazine, Marketing magazine and Mediaweek’s Media Agency of the Year award and was named the IPA’s Effectiveness Company of the Year. In 2009 Tom was also named one of the UK’s top ten CEO’s by Campaign.

Steve Hatch
Steve began his career working for Unilever at Initiative Media before moving to BMP DDB to work on Sony, British Gas and the award winning Spillers account. He then joined PHD, where he spent two years working on the BBC as well as the launching the UK’s first online bank, Egg. Steve found his long-term home in 1998 when he joined MEC. Becoming the first head of Strategy in 2002, he has had a pivotal role in the development of MEC’s global operating system, MEC Navigator, as well as retaining wide-ranging client responsibilities. In 2006 Steve became Managing Director of the UK, the country’s fastest growing agency. His particular obsession is the role of ideas in driving communications and “Rigorous Magic”, his book on communications ideas and their application was published by Wiley in March 2007.

About MEC
We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands.
Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning.
Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com  

For more information, please contact:
Nathalie Haxby
MEC
T: +44 (0)20 7803 2319
E: Nathalie.Haxby@mecglobal.com

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