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GCI Health adds consumer health experts

3 February, 2011

New Specialists to Offer a Fresh Perspective on Today’s Evolving Consumer

NEW YORK — GCI Health, a healthcare public relations agency, today announced the appointment of Elisia Canna as director of Consumer Health. In this newly created position, Elisia will focus on staying ahead of the ever-changing consumer mindset, as people increasingly are taking ownership of their personal health. Her responsibilities include building out GCI Health‟s consumer research offering and tools, expanding the agency‟s consumer health product portfolio and working with existing clients to better understand the current trends that will provide the most relevant and creative approaches to reach their target audiences. She will report to Wendy Lund, CEO.

“The factors that influence and trigger consumer decision-making and behavior in healthcare are constantly changing,” said Lund. “We are committed to ensuring that we consider the patient‟s point of view in all our outreach efforts and that we are reaching them in impactful ways through the most meaningful channels. Elisa‟s expertise further builds upon GCI Health‟s mission to work with the best talent in the industry and our patient-centric approach to communications.”

Elisia was most recently at Porter Novelli where she served as executive vice president and deputy general manager of the New York health practice. As part of the management team, Elisia helped to develop and set business strategies while also providing strategic counsel to marketing and communications teams. Her experience includes preparing clients for prescription (Rx) to over-the-counter (OTC) conversions, product launches for both Rx and OTC products, and building brand loyalty in mature and saturated markets. Elisia has led a number of high-profile campaigns including the launch of Nicorette, NicoDerm CQ and Commit Lozenge, as well as the Great American Smokeout. She also oversaw PR activities for Benadryl and Advil PM, as well as large-scale consumer programs for a number of prescription brands in mental health, arthritis and pain, ADHD and dermatology.

“Consumers are driving health and wellness habits, as well as brand decisions for their treatments. By placing a stronger emphasis than ever before on what triggers these decisions and drives action, we will be able to fully maximize the results we achieve for our clients,” said Canna. “I am thrilled to be joining GCI Health and a team that is committed to developing ground-breaking outreach programs that better inform and empower consumers to make smart healthcare decisions.”

In addition to Elisia, GCI Health also has hired Kristen Pulsifer as an account director in the Los Angeles office. Kristen has more than 12 years of consumer health communications experience focusing on nutrition, women‟s health and high-profile health education campaigns. Previously, she managed the national consumer PR campaigns for GlaxoSmithKline‟s Valtrex, Novartis‟s Lescol XL for cholesterol, Ethicon-Endo Surgery‟s Realize gastric band and Conceptus‟s Essure Procedure for permanent birth control.

About GCI Health
GCI Health is a forward-thinking healthcare public relations agency powered by „best-in-the-business‟ professionals and the only WPP company that specializes in healthcare public relations. With over 80 professionals in offices in New York, Atlanta, Los Angeles, San Francisco, San Diego, Boston, Toronto and the U.K., GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider‟s knowledge of high science, digital health strategy, consumer activation, crisis management, patient advocacy and health education, GCI Health‟s focus on delivering results is unrelenting and second to none. For more information, please visit

Janine Katz, GCI Health
+1 (212) 798-9914

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